Eller College and Department of Marketing Announce the Lusch Endowed Initiative

Feb. 9, 2017

Bob Lusch

The Eller College of Management and Department of Marketing are pleased to announce the Lusch Endowed Initiative, a new fund to honor the illustrious career of retired Professor of Marketing Robert Lusch and support Eller marketing students, faculty, and research.

Dr. Lusch, who passed away on February 23, 2017, is one of the nation's leading researchers in marketing and has contributed significantly to the success of the College and the department.

The Lusch Endowed Initiative will continue the advancement of the field of marketing in three ways. First, it will provide funding to ensure the best experience for marketing students in a rapidly evolving field. Second, it will help retain high-caliber marketing faculty. Third, it will enable the department to further focus on marketing research and innovation.

If you would like to learn more or contribute to the new Lusch Endowed Initiative, please contact Eller Development and Alumni Relations at 520.626.0052 or development@eller.arizona.edu.