Eller Professor Invited To Speak On Attorney General Alliance Panel

Nooshin Warren, assistant professor of marketing in the Eller College of Management, was recently a panelist on the Attorney General Alliance (AGA) Panel on Cause Marketing, Social Justice and Consumer Protection.

Warren, along with fellow panelists Alissa Gardenswartz, shareholder at Brownstein Hyatt Farber Schreck, Jasmine Thomas, director for U.S. Business Partnerships, Community Investing and Development at Citi, and Azalea Richter, director and associate general counsel at Amazon, detailed how many companies have evolved from merely promoting social responsibility to taking stronger stances related to social justice.

“Big companies such as Amazon or Citi have such a loud voice that they not only have the power to navigate for big societal changes but also have a voice and responsibility to do so,” says Warren.

She described a 2014 study that showed how consumers are now demanding social justice change. “Sixty-four percent of consumers will put their money towards a company that aligns with their values,” says Warren. “And that was in 2014. It is probably a much higher percentage now.”

The panel took place February 11 at noon mountain time and was the third installment of the social justice and equity initiative conversations held by the AGA.

Warren joined the Eller College of Management in 2016 after earning her PhD in Marketing from Texas A&M University. Before academia, Warren was a marketing manager at Khosro Medisa Teb in Tehran, Iran. Her areas of expertise include new product development and innovation, firm/stock market communication strategies, the impact of top management on the effectiveness of marketing actions and measuring the financial value of marketing actions and assets. Nooshin is also a member of the Eller College Diversity and Inclusion Task Force.