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Why Consider a Master of Science in Marketing from Eller?

Jan. 13, 2026
MSM Blog

If you’re looking to elevate your career in a world where understanding consumer behavior, making data-driven decisions, or generating strategic communications matter more than ever, earning a Master of Science in Marketing (MSM) from the Eller College of Management could be the right career move. Eller’s MSM program is nationally recognized, ranked in the top 25 graduate marketing programs in the U.S. in 2024 by U.S. News & World Report. This program is designed to teach you how to transform insights into impact.

Whether your interests lie in brand management, digital marketing, market research, or product strategy, Eller’s MSM equips you with skills that are in demand across industries and functions, preparing you to excel in a competitive job market.

Who Should Consider a Master’s in Marketing?

  • This degree is tailored for individuals who are:
  • Strategic thinkers curious about customer behavior
  • Dynamic communicators and creative problem solvers
  • Professionals comfortable blending data with storytelling
  • Ambitious individuals seeking leadership roles

Whether you are a recent graduate or a professional making a career pivoting, the Eller MSM program suits those who want to blend analytical fluency with strategic marketing expertise. If you enjoy understanding what drives customer decisions and using that knowledge to shape meaningful brand experiences, you’ll find this program particularly rewarding.

What Skills Will You Gain?

Soft Skills
In addition to marketing know-how, you’ll strengthen professional competencies that enable leadership and influence.

  • Strategic Thinking and Problem Solving: Learn to assess market opportunities, evaluate competitive landscapes and develop strategies that create value.
  • Communication and Storytelling: Strengthen your ability to craft compelling narratives to share insights with peers, executives and clients.
  • Collaboration and Leadership: Work across teams of creatives, analysts and product managers to build cohesive campaigns.
  • Ethical Marketing Practices: Develop a foundation in ethical decision-making that respects customers and data integrity

Technical Skills
Eller’s marketing curriculum also ensures that you graduate with practical, in-demand technical skills.

  • Marketing Analytics and Data Interpretation: Build confidence applying statistical concepts in interpreting data to evaluate consumer trends and campaign performance.
  • Strategic Marketing Tools: Master frameworks for competitive positioning, pricing strategy and integrated marketing communications that drive results.
  • Digital and Research Expertise: Learn to conduct and interpret marketing research, understand consumer segmentation and develop insights that guide strategy.
  • Software Proficiency: Gain experience with industry-standard analytic tools like SPSS and Excel, and programs for data visualization like Power BI and Tableau.

Career Pathways and Outcomes

Graduates of Eller’s MSM program are prepared for a wide range of marketing careers, such as:

  • Brand Manager
  • Marketing Strategist
  • Marketing Research Analyst
  • Digital Marketing Specialist
  • Product Marketing Manager

These roles are increasingly vital as companies seek professionals who can translate consumer data into engaging experiences and business growth.

What Else Should You Consider?

Before applying to Eller’s MSM program, here are some questions to consider:

  • Career Goals: Are you targeting roles in digital marketing, market research, brand strategy, or product  development? Consider how Eller’s courses and internships align with your path.
  • Program Format and Duration: Choose from in-person or online formats, either can be completed in as little at 12 months, accelerating your journey into the job market.
  • Hands-On Experience: Eller incorporates experiential projects that let you apply classroom learning to real business challenges.
  • Return On Investment: Leverage your time at Eller to maximize your ROI by participating in customized professional development. Attend workshops, lectures, and networking events to perfect your resume, practice your elevator pitch and make corporate connections to land a job.
  • Admissions Requirements: You will need to submit transcripts showing that you hold a bachelor’s degree with a cumulative grade point average (GPA) of 3.0 or better, a resume, and personal statement. GMAT/GRE scores are being waived for the Fall 2026 admissions cycle.

A Master’s in Marketing from the Eller College of Management is more than an academic credential, it’s a strategic investment in your future. With a challenging curriculum grounded in real-world applications, small class sizes, and opportunities to build both analytical and creative skills, this program equips you to lead in a dynamic marketing landscape. If you’re ready to deepen your expertise, expand your professional network, and make an impact in the world of marketing, Eller’s MSM could be your next step.

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