Master of Science in Marketing

Master of Science in Marketing

Where strategy meets success.

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 Elevate your career in as few as 12 months. 
Master the art of marketing in a top-10 program—one click at a time.
You’ll work with distinguished Eller faculty and fine-tune skills valued in almost any business and industry.

 

Application & Admission Questions
Jesus Villarreal, Admissions Coach
jvillarreal16@arizona.edu
520-621-4802

Curriculum Questions
Mrinal Ghosh
mghosh@arizona.edu

What You'll Learn

In a close-knit setting with small class sizes, you’ll cover every angle of graduate-level marketing study. Subjects include pricing strategies, product innovation, integrated marketing communication, international marketing, business statistics, marketing for managers, relationship marketing and market research.

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What You'll Gain

With research pioneers leading your classes and a field-based internship where you can put your new skills and strategies into practice, you’ll emerge from our program prepared to lead in high-demand fields like market research, digital marketing and product development.

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8 Things You Can Do With a Master's in Marketing

In as few as 12 months, you can complete a Master's in Marketing (MSM). After graduation, the looming question becomes “What can you do after you’ve fine-tuned your marketing skills, and acquired knowledge in key areas like pricing strategies, market research and product innovation?” To answer this question, we asked marketing leaders and professionals who have received a Master’s in Marketing about the things they’ve done. 

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STEM

designated program

#8

nationally ranked Master's in Marketing program
QS, 2023

GMAT/GRE

waived for fall 2025

Admissions

McClelland Hall entrance from Helen St

Requirements

You’ll need a bachelor’s degree from an accredited institution, transcripts from all colleges attended, a minimum undergraduate GPA of 3.0, one recommendation, a personal statement and resume. GMAT scores are currently waived for Fall 2025 admissions.

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Professionals gather for a group photo

Program Costs

Tuition*
Resident: $31,762
Non-Resident: $51,864

 

*Tuition for 12 month enrollment. Tuition and fees subject to change.

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Students writing in class

Deadlines

  • October 20: Initial Deadline
  • May 26: International Student Deadline
  • June 30: Domestic Student Deadline

Admissions decisions will be released by the end of January 2025.

 

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"My time at Eller allowed me to collaborate with different people and bring ideas to life, which helped me navigate through my current workforce and collaborate with my colleagues on different marketing campaigns and promotional spots. The Eller Marketing team supported my goals and helped me get to where I am today” 

Paulina Bueno ’18 MS (Marketing)

Read Paulina's Story

FAQs

Yes, the MSM program is STEM-designated. 

 Applicants from diverse academic backgrounds are welcome. 

Yes, the program includes a required internship or field-based project component. 

The program can be completed in as few as 12 months. 

The program is offered full-time in-person. This program is not offered in a part-time or online modality.  

  • MS Marketing students have access to: 

  • Career Counseling: Personalized career coaching, resume reviews, interview preparation, and job search strategies. 

  • Academic Advising: One-on-one academic advising, course selection guidance, and academic planning. 

  • Networking Opportunities: Industry events, seminars, networking events with alumni and professionals and career fairs. 

  • Professional Development: Workshops on professional skills development, leadership development programs, and access to Eller Professional Development Center resources. 

Events

Marketing News and Blogs

You're Going Places. Let Eller Pave the Way. 

Take your foundational skills and transform them into real-world innovation. 

Start Your Application Today