Master's in Marketing Cost and Return on Investment


Let’s get right down to ROIs.

As the only program of its kind in Arizona, our Master’s in Marketing equips you with the strategic insights and real-world experience you need to build your career in marketing.

Our program can be completed in as little as 12 months, so you can get out of the classroom and into the job market faster. With research pioneers leading your classes and a field-based internship where you can put your new skills and strategies into practice, you’ll emerge from our program prepared to lead in high-demand fields like market research, digital marketing and product development. To further elevate the value of your graduate management education, you can even add a second degree—either an MBA or an MS in Business Analytics—and you can do it in as little as one semester.

Program Cost

Resident Expenses
Tuition: $12,156
University Fees: $1,350
Total: $13,506

Non-Resident Expenses
Tuition: $22,131
University Fees: $1,350
Total: $23,481

Tuition and fees subject to change.


Our reasonable tuition and the low cost of living in Tucson result in a positive and quick return on your investment. In addition, many students qualify for low-interest student loans to fund all or part of their Master’s in Marketing education. Note: tuition may change from year to year. Please refer to the UA Tuition and Fees Calculator for the most up-to-date information for all programs.

Alumni Success

Our alumni have excelled in their industries, landing leadership positions as advertising executives, digital marketing managers and market research analysts. In addition to transforming their own careers, they’ve transformed lives in their industries, working at companies like Raytheon, Amazon, Hexagon Mining, Dillard’s, and Walmart. Some graduates have immersed themselves even deeper in high-impact research, moving on to PhD programs in marketing and other business management fields.

Your Future is Calling

You’ve heard the “why,” now it’s time for the “how.”
Let’s get you on the road to your Masters' of Science in Marketing!. Contact us to learn more or begin your application today:

Apply Now