Master of Science in Marketing Cost and ROI

Master's in Marketing Cost and Return on Investment

Let’s get right down to ROIs.

As the only program of its kind in Arizona, our Master’s in Marketing equips you with the strategic insights and real-world experience you need to build your career in marketing.

Our program can be completed in as little as 12 months, so you can get out of the classroom and into the job market faster. With research pioneers leading your classes and a field-based internship where you can put your new skills and strategies into practice, you’ll emerge from our program prepared to lead in high-demand fields like market research, digital marketing and product development.

Program Cost

Resident: $31,762
Non-Resident: $51,864


*Tuition for 12 month enrollment. Tuition and fees subject to change.


Our reasonable tuition and the low cost of living in Tucson result in a positive and quick return on your investment. In addition, many students qualify for low-interest student loans to fund all or part of their Master’s in Marketing education. Note: tuition may change from year to year. Please refer to the UA Tuition and Fees Calculator for the most up-to-date information for all programs.


Competitive, merit-based scholarships are available for early applicants. Awards are available based on date of application and strength of incoming metrics such as GPA, work experience, relevance and professionalism of application materials such as the personal statement and resume.

Recent Placement & Testimonials

When I started the Master's in Marketing program I did not have a business background. I strongly believe the professors want every single student to succeed. The Master's in Marketing program gave me the opportunity to work in the marketing world and use my knowledge in real-world scenarios.
Paulina Bueno, Creative Marketing Partnerships Specialist, Walt Disney Studios, Los Angeles, California

My favorite attributes of the program include the hands-on learning, accommodating professors and program directors, and giving the students the ability to shape the program to what they want to get out of it.
Mark Lew, Financial Analyst, NASA Jet Propulsion Laboratory, Pasadena, California

The MSM has contributed significantly to my growth as a marketing scholar. This program has not only broadened my skillset but also provided a strong foundation for my success in academia, where I can effectively bridge marketing theory and practice to contribute to the field.
Xiaodong Nie, Assistant Professor of Marketing, University of Washington, Bothell, Washington

As I keep growing as a marketing professional, I know I will continue to build on my knowledge and will be able to do that because I have a strong base thanks to Eller. Looking back, I greatly appreciated the in-class presentations and teamwork. Learning how to do both at school, a safe environment, definitely gave me a noticeable advantage.
Fernanda Bueno, Product Marketing Manager, Peacock NBC Universal, Los Angeles, California

Amazon logo

Peacock TV logo


Accenture logo


Raytheon Technologies logo


Disney logo

Salesforce logo

Mercer logo


Alumni Success

Your Future is Calling

You’ve heard the “why.” If you think you’re a good fit, it’s time for the “how.”
Let’s get you on the road to your Masters' of Science in Marketing! Contact us to learn more or begin your application today:

Apply Now