Master's in Marketing Cost and Return on Investment


Let’s get right down to ROIs.

As the only program of its kind in Arizona, our Master’s in Marketing equips you with the strategic insights and real-world experience you need to build your career in marketing.

Our program can be completed in as little as 12 months, so you can get out of the classroom and into the job market faster. With research pioneers leading your classes and a field-based internship where you can put your new skills and strategies into practice, you’ll emerge from our program prepared to lead in high-demand fields like market research, digital marketing and product development.

Program Cost

Resident: $31,762
Non-Resident: $51,864


*Tuition for 12 month enrollment. Tuition and fees subject to change.


Our reasonable tuition and the low cost of living in Tucson result in a positive and quick return on your investment. In addition, many students qualify for low-interest student loans to fund all or part of their Master’s in Marketing education. Note: tuition may change from year to year. Please refer to the UA Tuition and Fees Calculator for the most up-to-date information for all programs.

Alumni Success

Recent graduates have obtained placements in companies such as Accenture, Amazon, Disney, Hexagon Mining, Magna International, NBCUniversal, Raytheon, Salesforce, Sunquest, Uhaul, Target, Walmart, and William-Sonoma.  The program also kindled an interest in some outstanding students to pursue doctoral education and an academic career in Marketing.  Thus some recent graduates have also joined the PhD Program in Marketing at The University of Arizona and at the University of Texas at Dallas.

Your Future is Calling

You’ve heard the “why.” If you think you’re a good fit, it’s time for the “how.”
Let’s get you on the road to your Masters' of Science in Marketing!. Contact us to learn more or begin your application today:

Apply Now