Master's in Marketing Program

 

Shape your career—and the future of marketing.

Understand what makes consumers tick, and learn how to improve their experiences online, in stores and everywhere they go.

In our Master’s in Marketing, the only program of its kind in Arizona, you’ll learn to develop pricing strategies, build integrated marketing plans, and conduct market research. And with the ability to complete the program in as little as 12 months, you’ll be on the fast-track to leadership positions in fields like advertising, product development, market research and more.

12-16

months to complete your degree

Only

marketing master's program in Arizona

2

dual degrees available
MSM/MBA and MSM/MSBA

What You’ll Learn

  • Build integrated marketing communications plans
  • Conduct and analyze market and consumer research
  • Create relationship marketing campaigns
  • Explore product innovation strategies
  • Discover best practices for international marketing

The Curriculum

Your courses will be taught by pioneering marketing researchers studying everything from perceptions of “coolness” in communications to the effects of childhood exposure to advertising. You’ll dive right in with coursework in marketing statistics, relationship marketing and marketing management.

From there, you’ll explore marketing research, product strategy, and international marketing. To round out the experience, you’ll complete a summer internship with a local or globally owned company, where you can put the skills you’ve learned into practice.

If you choose one of our dual-degree options, you’ll spend your final semesters rounding out your requirements—and anticipating the job offers that make it all worthwhile.

Program Outlines

Fall

  • ACCT 542: Introduction to Financial & Managerial Accounting (Required) 
  • MKTG 510: Marketing-Based Management (Required) 
  • MKTG 552: Introductory Statistics for Managers (Required) 
  • MKTG 530: Management of Marketing Communications
  • MKTG 542: Marketing Visual Analytics / Relationship Marketing
  • MKTG 555A: Special Topics in Marketing
  • MKTG 555E: Special Topics in Marketing

Students seeking to finish the program in 12 months should enroll in all required courses and select at least two elective courses during the Fall semester.

Spring

  • MKTG 546: Marketing Strategy (Required)
  • MKTG 572: Marketing Research for Managers (Required)
  • MKTG 556: Pricing Strategy and Tactics
  • MKTG 559: Product Strategy

Students seeking to finish the program in 12 months should enroll in all required courses and select at least two elective courses during the Spring semester.

Summer

  • MKTG 909: Master's Project (Required)

Fall I

  • ACCT 542: Introduction to Financial & Managerial Accounting (Required)
  • MKTG 510: Marketing-Based Management (Required)
  • MKTG 552: Introductory Statistics for Managers (Required)
  • MKTG 555A: Special Topics in Marketing

Students seeking to finish the program in 16 months should enroll in all required courses and select at least one elective courses during their first Fall semester.

Spring

  • MKTG 546: Marketing Strategy (Required)
  • MKTG 572: Marketing Research for Managers (Required)
  • MKTG 556: Pricing Strategy and Tactics
  • MKTG 559: Product Strategy

Students seeking to finish the program in 16 months should enroll in all required courses and select at least one elective courses during the Spring semester.

Summer

  • MKTG 909: Master's Project (Required)

Fall II

  • MKTG 530: Management of Marketing Communications
  • MKTG 542: Marketing Visual Analytics / Relationship Marketing
  • MKTG 555E: Special Topics in Marketing

Students seeking to finish the program in 16 months should enroll in at least two elective courses during their last Fall semester.

Please note, the above plan serves only as a guideline, and students may choose to take Fall courses interchangeably as long as 30 units are completed at the end of the program. Please contact your Program Coordinator for further details. 

Fall I

  • ACCT 542: Introduction to Financial & Managerial Accounting (Required)
  • MKTG 552: Introductory Statistics for Managers (Required)
  • MKTG 510: Marketing-Based Management (Required)

Spring I

  • MKTG 546: Marketing Strategy (Required)
  • MKTG 572: Marketing Research for Managers (Required)

Summer

  • MKTG 909: Master's Project

Fall II

  • MKTG 530: Management of Marketing Communications
  • MKTG 542: Marketing Visual Analytics / Relationship Marketing
  • MKTG 555E: Special Topics in Marketing
  • MKTG 555A: Special Topics in Marketing

Spring II

  • MKTG 556: Pricing Strategy and Tactics
  • MKTG 559: Product Strategy

Please note, the above plan serves only as a guideline, and students may choose to take Fall courses interchangeably as long as 30 units are completed at the end of the program. Please contact your Program Coordinator for further details.

    Courses

    Our marketing courses allow students to develop the foundational skills necessary to be successful in a variety of exciting and versatile marketing careers.

    View MSM Courses

    Master's Project

    After two semesters, MSM students are responsible for finding summer internships that allows them to implement the knowledge and skills they have learned in the program. Students will develop a Master's project around their internship while also gaining experience in the marketing field.

    Master's Project

    Accelerated Master’s in Marketing

    The Accelerated Master’s Program (AMP) in Marketing is for the top undergraduates in participating marketing and management majors who plan to continue in a graduate program in the same discipline. 

    Explore the Accelerated MSM


    Dual Degrees

    Earned in just another semester or two, our dual degrees take you from impressive to unstoppable. Deepen your expertise in data-driven marketing with a Master’s of Science in Business Analytics. Or broaden your business perspective—and your own marketability—by adding an MBA to your degree.

    Your Future is Calling

    You’ve heard the “why,” now it’s time for the “how.”
    Let’s get you on the road to your Masters' of Science in Marketing!. Contact us to learn more or begin your application today:

    Apply Now