Consumer Reviews are Key to Measure Quality | Anastasiya Pocheptsova Ghosh

Anastasiya Pocheptsova

New research by Assistant Professor of Marketing Anastasiya Pocheptsova Ghosh shows that the quantity of product reviews is often more important than higher product ratings.

Contrary to what you’d expect, higher product ratings don’t always translate into better sales. Instead, the quantity of product reviews—regardless of whether those reviews are positive or negative—is often much more important in the consumer’s decision process.

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