Nooshin Warren, assistant professor of marketing in the Eller College of Management, was quoted in an AZ Central article on the recent announcement that Bed, Bath & Beyond is closing many of its stores.
The company had been struggling since sales took a 33 percent downfall in November after not being able to keep up with retailers such as Amazon, Walmart and Target. The reason behind it was the company deciding to sell private-label merchandise and not having a great online strategy.
“A move by a prior management team to focus on private-label brands alienated many shoppers,” says Warren. “These were brands people didn't want to buy.”
Warren joined the Eller College of Management in 2016 after earning her PhD in Marketing from Texas A&M University. Before academia, Warren was a marketing manager for the representative of at Khosro Medisa Teb (Astra Zeneca, Zimmer and Phillips Avent in Iran). Her research interest lies in the financial impacts of marketing strategies. Her recent work is focused on political marketing, cause marketing and purpose driven marketing. She substantially studies how corporate sociopolitical activism and purpose driven marketing strategies can affect firms’ stakeholders such as their consumers, investors, competitors and employees. Nooshin’s research has been published in top tier marketing journals such as Journal of Marketing, Journal of Marketing Research and Journal of Academy of Marketing Science as well as prominent media outlets such as Forbes, Yahoo! News, the New York Times, and the Conversation. She serves as a review board member of the Journal of Marketing and the Journal of Academy of Marketing Science as well as an adhoc reviewer for other top tier marketing journals. In line with her research, Nooshin is also an active member of Eller College of Management Faculty Governance Committee on Diversity, Equity, and Inclusion.