University of Arizona Eller College of Management Launches Online Master of Science in Marketing

Monday

Master Marketing on Your Terms: Eller's 100% Online Master’s in Marketing Starts Fall 2025

Eller Building

The Eller College of Management in the University of Arizona is pleased to announce the launch of its new Online Master of Science in Marketing program. The 100-percent online, STEM-designated program offers two specialized tracks—Marketing Analytics and Brand Management—to meet the evolving demands of the digital marketing landscape. This program is ideal for working professionals and career changers who need flexibility to balance their career commitments and education. Graduates of the program will be well-equipped with both theoretical knowledge and practical skills to thrive in a wide range of industries. The program welcomes students this fall.

“The new Online Master of Science in Marketing program represents a significant advancement in marketing education. By offering specialized tracks in Marketing Analytics and Brand Management, we are preparing professionals to excel in both data-driven decision-making and strategic brand leadership,” says Jesper Nielsen, head of the marketing department. 

The Online Master’s of Marketing program delivers:

  • 100% online program: Students can continue to earn while they learn through a 100% online, asynchronous format—no relocation needed
  • Exceptional ROI: Graduates can expect an average 50 percent salary increase within two years with potential median starting salaries ranging from $95,000 to $160,000
  • Cutting-Edge Curriculum: In as few as 16 months, master essential tools through core courses and choose between specialized tracks in Marketing Analytics and Brand Management.
  • World-Class Faculty: Learn from award-winning faculty at the forefront of digital transformation and consumer behavior research
  • Global Alumni Community: Join a powerful network of more than 300,000 Wildcats worldwide, with strong representation in marketing leadership roles across Fortune 500 companies

 Applications are now open for the Fall 2025 intake. For program details and enrollment information, visit eller.arizona.edu or contact Jesper Nielsen at jesper@eller.arizona.edu.