Eller Marketing Professor Receives AMA Award

Nooshin Warren, assistant professor of marketing at the Eller College of Management, received the American Marketing Association-Marketing Science Institute-Paul Root Award—which recognizes a 2020 Journal of Marketing article judged to make the most significant contribution to the advancement of the practice of marketing.

Warren won the award for her co-authored article “Corporate Sociopolitical Activism and Firm Value.” The article explains that a firm engaging in corporate sociopolitical activism—defined as a firm’s public demonstration of support for or opposition to one side of a partisan sociopolitical issue—has the potential to alienate a significant number of their stakeholders while at the same time strengthening relationships with others.

Warren’s research on social activism has been very influential, especially with issues such as the BLM movement receiving increasing attention in the U.S.

Warren joined the Eller College of Management in 2016 after earning her PhD in Marketing from Texas A&M University. Before academia, she was a marketing manager at Khosro Medisa Teb in Tehran, Iran. Her areas of expertise include new product development and innovation, firm/stock market communication strategies, the impact of top management on the effectiveness of marketing actions and measuring the financial value of marketing actions and assets. Warren is also a member of the Eller College Diversity and Inclusion Task Force.