Master's in Entrepreneurship Program Overview, Curriculum and Courses


The first 12 months of your lifetime of transformation.

The online Master’s in Entrepreneurship is born of Eller’s top-ranked entrepreneurship graduate program and the acclaimed McGuire Center for Entrepreneurship.

You’ll spend a year building the foundational knowledge you’ll need to innovate—and building your experience through hands-on projects, competitions and mentorships. You’ll emerge ready to transform any organization you work in, whether it’s an early-stage startup or an established global corporation or anything in between.


units of coursework


units of electives for your core concentration


online degree program

What You’ll Learn

Hone your creativity. Fine-tune your ideation. Sharpen your hard business skills. Break through career limitations.

You’ll combine applied learning and hands-on experiences that go beyond your coursework—connecting with experienced entrepreneurs, investors and mentors who will make a lasting impact on your career. You’ll also have the chance to participate in competitions that help you develop skills in pitching and presenting. You’ll enter the business landscape with more than a graduate degree—you’ll have the experience that gives it real-world credibility.

The Curriculum

Over the course of this 12-month* program, you’ll explore core subjects relevant to entrepreneurship today. You’ll master the principles of tech ventures, learn about new venture finance and explore industry analysis.

Then, you’ll choose electives that grow your expertise and skills in the concentration of your choice. Each elective anticipates a critical need in our tech-forward, globally connected business world. You can master Information Security in Public and Private Sectors, Leading and Organizing for Innovation, Healthcare Entrepreneurship or even Persuasion in Entrepreneurial Contexts.

*The 12-month completion is based on a Fall 1 start date

Core Courses

Students complete 18 units of core coursework:

Purpose of course is to introduce entrepreneurial principles used in identification and assessment of economically viable business opportunities. Graduate level requirements include engagement in an advanced level of critical classroom dialogue, a feasibility study requiring gathering and assessing background data on a social and/or economic problem  with a potential entrepreneurial solution to the identified problem.

Units: 3

This class is designed to strengthen your customer management skills and further your understanding of a set of powerful ideas about how to manage customers for superior business performance. You will be exposed to a set of well established and effective strategies to create, deliver and sustain superior customer value, as well as some of the most novel and cutting edge ideas in customer management. At the conclusion of the course, you will have acquired both formal frameworks and fresh ideas about how to acquire and retain customers.

Units: 3

Value maximization; simulation of value distribution; sources of venture capital; timing of initial public offering; new venture ownership structuring.

Units: 3

Role of entrepreneurship and innovation in economic growth. Development of new venture idea and assessment of financial requirements and potential.

Units: 3

In this course, you will focus your business and entrepreneurial skills on contemporary technology challenges and opportunities in the form of ventures.

Units: 3

This course will focus on topics of fundamental macroeconomics, accounting, management and marketing.

Units: 3


Students complete 12 units of electives, which may include:

Recent surveys indicate that innovation is at the top of the agenda for  more than three-quarters  of executives; at the same time, nearly as many report failing to meet their own hopes and expectations for their innovation initiatives. This graduate level course will focus in on what is increasingly understood to be a primary reason for the gap between aspirations and outcomes for innovation and entrepreneurship: the leadership and organization of the innovative process. As companies shift their thinking about innovation from being a fundamentally technological or mechanistic endeavor to one that is more organic, creative, and human-centered, so have they shifted their management concerns. Among them: What role does innovation play in overall strategy and where does it fit into strategic plans? What kind of leadership (or leaders) is required to develop an innovative culture? What are the implications for organizational structure and process? Is organizational innovations needed before companies can achieve their innovation objectives? Through readings, cases, exercises, and projects, we will explore these and related questions on the intangible contributors to innovative success for both existing and new firms.

Units: 3

This course is organized as an introduction to entrepreneurial principles for those seeking to develop an owner-operated, life-style business. The primary audience for this course is for those interested in starting a business in the traditional small business business mode with the aim to achieve high growth. Participants will learn how to start, expand and grow their business with an emphasis on learning practical skills including effective leadership, negotiation and managing conflict with confidence. Effective recruitment practices and how to make your business indispensable to your customers are among key real world skills taught. At the end of the course, student groups will compete to sell a similar assigned product in the marketplace and reflect on their experience.

Units: 3

This course examines socially centered entrepreneurship under a global umbrella. Our global interdependence teaches us to look for opportunities anywhere. We realize more than ever that no person, team, company, or country is an island. Our personal lives and the lives of the local organizations around us depend on issues at the international level, and the trend will likely continue.

Units: 3

Focuses on entrepreneurial management: the process, preparation and managerial aspects of launching a new venture. The process includes a review on developing a successful idea, moving from the idea to becoming a startup firm, and managing and growing the entrepreneurial firm.

Units: 3

Focusing your business and entrepreneurial skills on social and/or environmental problem solving. Graduate-level requirements include the experience to pitch the social entrepreneurship venture they have developed. Also the graduate students will have the experience to facilitate classes.

Units: 3

This course exposes the student to a broad range of computer systems and information security topics. It is designed to provide a general knowledge of measures to insure confidentiality, availability, and integrity of information systems. Topics range from hardware, software and network security to INFOSEC, OPSEC and NSTISS overviews. Components include national policy, threats, countermeasures, and risk management among others. Graduate-level requirements include an oral case study report as their final. This course is also available through Distance Learning.

Units: 3

Additional electives are likely to include:

  • Healthcare Entrepreneurship
  • Corporate Entrepreneurship
  • Technology, Entrepreneurship and Commercialization
  • Persuasion in Entrepreneurial Contexts
  • Native American and Indigenous Entrepreneurship
  • Family Business


To be admitted to the Master's in Entrepreneurship program, students must have taken the following prerequisites (or take them as prerequisites prior to starting the program):

  • Introduction to Financial Accounting (ACCT 200/ACCT 540) or undergraduate/graduate equivalent
  • Basic Economic Issues (ECON 200) or undergraduate/graduate equivalent

A waiver for the ECON and ACCT prerequisite courses may be available on a case-by-case basis.

Sample Plan of Study

Summer Fall Spring Summer
Prerequisites 1 2 3 4 5
ACCT 200 Introduction to Financial Accounting ENTR 506 Principles of Entrepreneurship ENTR 523R Customer-focused Entrepreneurship ENR 549 Tech Ventures ENTR 534 Industry Analysis and New Venture Development Elective
ECON 200 Basic Economic Issues ENTR 556 Business for Entrepreneurs FIN 536 New Venture Finance Elective Elective Elective


Your Future is Calling

You’ve heard the “why.” If you think you’re a good fit, it’s time for the “how.” Let’s get you on the road to your Eller Online Master's in Entrepreneurship. Contact us or begin your application now:

Apply Now