Master's in Entrepreneurship Program Overview, Curriculum and Courses

Master's in Entrepreneurship Program Overview, Curriculum and Courses

The first 12 months of your lifetime of transformation.

The online Master’s in Entrepreneurship is born of Eller’s top-ranked entrepreneurship graduate program and the acclaimed McGuire Center for Entrepreneurship.

You’ll spend a year building the foundational knowledge you’ll need to innovate—and building your experience through hands-on projects, competitions and mentorships. You’ll emerge ready to transform any organization you work in, whether it’s an early-stage startup or an established global corporation or anything in between.


  unit core courses


   unit electives



What You’ll Learn

Hone your creativity. Fine-tune your ideation. Sharpen your hard business skills. Break through career limitations.

You’ll combine applied learning and hands-on experiences that go beyond your coursework—connecting with experienced entrepreneurs, investors and mentors who will make a lasting impact on your career. You’ll also have the chance to participate in competitions that help you develop skills in pitching and presenting. You’ll enter the business landscape with more than a graduate degree—you’ll have the experience that gives it real-world credibility.

The Curriculum

Over the course of this 12-month* program, you’ll explore core subjects relevant to entrepreneurship today. You’ll master the principles of tech ventures, learn about new venture finance and explore industry analysis.

Then, you’ll choose electives that grow your expertise and skills in the concentration of your choice. Each elective anticipates a critical need in our tech-forward, globally connected business world. You can master Information Security in Public and Private Sectors, Leading and Organizing for Innovation, Healthcare Entrepreneurship or even Persuasion in Entrepreneurial Contexts.

*The 12-month completion is based on a Fall One start date

Core Courses

Students complete 18 units of core coursework:

The purpose of course is to introduce entrepreneurial principles used in identification and assessment of economically viable business opportunities. Graduate level requirements include engagement in an advanced level of critical classroom dialogue, a feasibility study requiring gathering and assessing background data on a social and/or economic problem with a potential entrepreneurial solution to the identified problem.

Units: 3

This class is designed to strengthen your customer management skills and further your understanding of a set of powerful ideas about how to manage customers for superior business performance. You will be exposed to a set of well established and effective strategies to create, deliver and sustain superior customer value, as well as some of the most novel and cutting edge ideas in customer management. At the conclusion of the course, you will have acquired both formal frameworks and fresh ideas about how to acquire and retain customers.

Units: 3

Value maximization; simulation of value distribution; sources of venture capital; timing of initial public offering; new venture ownership structuring.

Units: 3

Role of entrepreneurship and innovation in economic growth. Development of new venture idea and assessment of financial requirements and potential.

Units: 3

In this course, you will focus your business and entrepreneurial skills on contemporary technology challenges and opportunities in the form of ventures.

Units: 3

This course will focus on topics of fundamental macroeconomics, accounting, management and marketing.

Units: 3


Students complete 12 units of electives, which may include:

In our rapidly changing global environment, companies cannot be static ... they must continually adjust, adapt, and redefine themselves to remain competitive. Innovative and entrepreneurial attitudes and behaviors are necessary for firms of all sizes to prosper and flourish. The challenges include creating an environment for new ideas within companies, and encouraging employees to act on these ideas. This course examines Corporate Entrepreneurship as a broad concept that includes the generation, development, and implementation of new ideas, behaviors, products, services, systems, plans, and programs within established organizations. Graduate-level requirements include a research paper and higher overall scrutiny of work.

Units: 3

In this course you will focus your business and entrepreneurial skills on contemporary healthcare challenges and opportunities.  Through a series of readings, case studies, discussions, guest speakers, and assignments, you will explore a number of contemporary healthcare problems and identify entrepreneurial solutions to these problems. Graduate-level requirements include completion of one additional assignment. Each graduate student will help facilitate one of the classes by gathering additional readings, preparing a brief presentation, preparing a set of discussion questions, or developing an in-class activity.

Units: 3

Recent surveys indicate that innovation is at the top of the agenda for  more than three-quarters  of executives; at the same time, nearly as many report failing to meet their own hopes and expectations for their innovation initiatives. This graduate level course will focus in on what is increasingly understood to be a primary reason for the gap between aspirations and outcomes for innovation and entrepreneurship: the leadership and organization of the innovative process. As companies shift their thinking about innovation from being a fundamentally technological or mechanistic endeavor to one that is more organic, creative, and human-centered, so have they shifted their management concerns. Among them: What role does innovation play in overall strategy and where does it fit into strategic plans? What kind of leadership (or leaders) is required to develop an innovative culture? What are the implications for organizational structure and process? Is organizational innovations needed before companies can achieve their innovation objectives? Through readings, cases, exercises, and projects, we will explore these and related questions on the intangible contributors to innovative success for both existing and new firms.

Units: 3

This course is organized as an introduction to entrepreneurial principles for those seeking to develop an owner-operated, life-style business. The primary audience for this course is for those interested in starting a business in the traditional small business business mode with the aim to achieve high growth. Participants will learn how to start, expand and grow their business with an emphasis on learning practical skills including effective leadership, negotiation and managing conflict with confidence. Effective recruitment practices and how to make your business indispensable to your customers are among key real world skills taught. At the end of the course, student groups will compete to sell a similar assigned product in the marketplace and reflect on their experience.

Units: 3

This course examines socially centered entrepreneurship under a global umbrella. Our global interdependence teaches us to look for opportunities anywhere. We realize more than ever that no person, team, company or country is an island. Our personal lives and the lives of the local organizations around us depend on issues at the international level, and the trend will likely continue.

Units: 3

Focusing your business and entrepreneurial skills on social and/or environmental problem solving. Graduate-level requirements include the experience to pitch the social entrepreneurship venture they have developed. Also the graduate students will have the experience to facilitate classes.

Units: 3


Sample Plan of Study

Summer Fall Spring Summer
Recommended Prerequisites          
ACCT 200 Introduction to Financial Accounting ENTR 506 Principles of Entrepreneurship ENTR 523R Customer-focused Entrepreneurship ENTR 549 Tech Ventures ENTR 534 Industry Analysis and New Venture Development ENTR 556 Business for Entrepreneurs  
ECON 200 Basic Economic Issues Elective FIN 536 New Venture Finance Elective Elective Elective


Your Future is Calling

You’ve heard the “why.” If you think you’re a good fit, it’s time for the “how.” Let’s get you on the road to your Eller Online Master's in Entrepreneurship. Contact us or begin your application now:

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