A career in marketing can take you in several different directions.
Marketing is comprised of many facets and activities. You will find that there are many opportunities in marketing, and a Master's in Marketing will start you in the right direction.
- Hexagon Mining
- Magna International
- PhD Program at the University of Arizona
- PhD Program at the University of Texas, Dallas
A Career in Sales and Promotion
If you thought a career in sales meant you'd be stuck in a life of selling shoes and knocking on doors, think again. While being motivated, outgoing and willing to roll up your sleeves are required to be successful in this profession, sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and software sales. For students and young professionals, a sales career path also affords a broad overview of a business while allowing for specialization over time.
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Consumer Product Sales
Direct Consumer Sales
Product and service organizations
Print and electronic media outlets
Software and technology companies
Obtain experience by completing a summer internship as your master's project with an entry-level sales position. While you're at the University of Arizona, seek leadership positions in campus organizations or try working for the Daily Wildcat or campus radio selling advertisements. Become high knowledgeable in the field/industry that you will be selling products in.
Become highly motivated and well-organized, learn to work well under pressure and to be comfortable in a competitive environment. Be prepared to work independently and to be self-motivated; plan to work irregular and long hours. Develop strong persuasion skills. Learn how to communication effectively with a wide range of people and build relationships. take courses in interpersonal communication and public speaking. Develop problem solving skills, self-confidence, assertiveness and empathy. Become committed to customer satisfaction.
A Career in Marketing Management
Before the advertisement interrupted your favorite TV show, a marketing manager set up a focus group to observe how and why people use the product and tested whether various features of the product made people more likely to want to buy it. Sometimes marketing managers tweak new items to make them a better fit for specific groups of customers.
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Marketing research firms
Public institutions concerning health, education, and transportation
Management consulting firms
Trade and industry associations
Build a solid background in statistics, mathematics, and behavioral science. Learn how to use databases and other marketing/statistical analysis software programs. Get involved with a professor's research project or pursue an independent study to learn about the research process. Gain experience with data entry and interviewing through part-time jobs or internships. Work experience in sales and other areas of marketing may prove beneficial. Research certification by the Marketing Research Association.
Strong analytical and problem solving skills and an attention to detail are critical.
A Career in Purchasing and Procurement
A purchaser may be responsible for sourcing raw materials from suppliers worldwide, bringing them into the organization, to enable production of goods for customers. This could also involve the purchasing of marketing, advertising or IT related services. Purchasing managers need to get to know the market, build relationships with suppliers and negotiate contracts and prices.
Join the American Purchasing Society to network and learn more: www.american-purchasing.com.
contract or Supply Management
Retail chains and stores
Local, state, and federal government agencies
For federal government positions, become familiar with the application process. Maintain a high GPA and plan to complete a federal internship. Research the options that are available for certifications, for example those offered by the American Purchasing Society.
Develop the skills most important to this field including: analytical, decision-making, communication, and negotiation.
A Career in Management
Accomplishes organizational and department objectives by managing staff, planning activities and evaluating department goals, objectives and projects.
Supervision of Employees and Operations
Human Resource Management:
Nearly every type of organization across industries offer management positions.
Be prepared to start in entry-level management trainee position or corporate rotational programs without a master's degree. Gain related experience through internships or summer and part-time jobs. Assume a leadership position in a student or campus organization. Demonstrate a strong work ethic, integrity, and a sense of independence.
Learn to communicate effectively with a wide variety of people and to work well on a team. Develop strong problem solving skills.
A Career in Entertainment Marketing
Many people believe that working in the entertainment industry is a glamorous job that involves lots of travel and working with top celebrities, and although it’s a fun job, it’s not always as exciting as some people may think. Working in entertainment marketing requires developing new marketing strategies, analyzing past and current marketing campaigns. A lot of work involves researching and planning. The rest of the time is usually spent speaking to journalists, advertisers, clients, and vendors.
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Social Media Management
Event planning companies
Marketing and public relations firms
Movie and television industry
Nonprofits focused on arts and entertainment
Seek multiple internships in area of interest even if unpaid. Full-time positions are often difficult to obtain and require breaking in at the bottom level. Gain experience in sales to prepare for this field. Get involved with campus entertainment boards or event planning committees or work at the college radio or television station if possible. Volunteer to promote a local band on your campus or in your city. Work part-time or summer jobs at venues that host events or conference. Plan to relocate to larger cities for most job opportunities.