Online MASTER OF SCIENCE in Marketing
Program Overview, Curriculum and courses
100%
online
2
tracks to choose from
(Marketing Analytics or Brand Management)
10
month completion time
The Curriculum
Our curriculum features essential courses in market-based management, advanced business statistics, and strategic marketing, empowering you to master both the analytical and creative aspects of modern marketing. You'll develop expertise in brand management, customer relationship management, and marketing research while learning to leverage visual analytics for data-driven decision-making.
Through hands-on experience with real-world business challenges, you'll be prepared to lead marketing initiatives across digital and traditional channels, making you an invaluable asset in today's competitive business landscape. Whether you're interested in brand management or marketing analytics, our program provides the perfect foundation for advancing your career to the next level.
Tracks
Analytics Track:
For students seeking a deeper focus and understanding of marketing analytics, we encourage taking the following electives
Brand Management Track:
For students seeking a deeper focus and understanding of consumer behavior, we encourage taking the following electives
Courses
The program immerses students in marketing through real-world applications with an innovative curriculum focusing on product innovation, marketing analytics, and integrated marketing communications.
Provides a comprehensive framework for market and customer analysis, focusing on key decisions related to product development, pricing, promotion, and distribution. Emphasis is placed on marketing management theories and practices aimed at maximizing customer value and satisfaction.
Introduces advanced concepts in probability and statistical analysis, including random variables, sampling distributions, hypothesis testing, Bayesian analysis, and time series. Students will develop the skills needed to apply statistical methods to real-world business problems.
Explores the development and execution of long-term marketing strategies, emphasizing customer focus, competitor analysis, and market opportunities. Topics include customer value creation, loyalty management, market segmentation, competitive positioning, and integrated strategies for pricing, branding, and digital marketing. The course prepares students for leadership roles in brand management, digital marketing, sales, and corporate strategy.
Equips students with the tools to identify and address management information needs through effective research. It covers the evaluation of research methods, data collection and analysis techniques, and the application of research findings to inform strategic marketing decisions.
Strategic approaches in customer relationship management to include customer identification, acquisition, development, attrition and retention. Analytical tools are used to explore customer databases, lifetime value of customers, and return on marketing investment.
Customize Your Experience With A Dual Degree
Earn both an MBA and a specialized master's degree with just one extra year of study. Through shared coursework, you'll gain broad business knowledge and deep expertise in your chosen field.