Oct. 12, 2016 UA Uses Big Data to Solve Bus Woes in Brazil Fortaleza, Brazil's fifth-largest city, struggles with bus delays and overcrowding. The city's mayor, a UA alumnus, turned to big-data experts at his alma mater for help.
Aug. 22, 2016 New Research Challenges Conventional Advice About Investing in Traditional and Roth Retirement Plans Findings show a mix is optimal, and the largest economic benefits from Roth investments accrue to investors with high current income
Oct. 2, 2018 Irony is the New Black New research by Caleb Warren, assistant professor of marketing, indicates that consuming brands ironically is a way to secretly signal our identity or beliefs to people who know us.