Eller College Hosts Conference On Numerical Markers On Judgments, Choices and Consumption

Sept. 17, 2021


On September 24, the Eller College of Management’s Department of Marketing will host a boutique conference supported by the Society for Consumer Psychology.

During the conference, attendees will participate in various sessions led by Anastasiya Ghosh, associate professor and Susan and Phillip Hagenah Endowed Faculty Fellow, and other researchers who work in various areas of consumer psychology including: numerical processing, behavioral pricing, goal pursuit, prediction making and more.

During the sessions, participants will be able to answer questions such as “How long?”, “How many?” or “How much?” to evaluate offers, inform their choices between options and judge their consumption experiences with the overall goal having participants develop insights about how numerical markers can affect a consumer’s judgments, choices and experiences.

This conference is also supported by the American Marketing Association.

Learn more about the conference on the Eller Website.