Online Master of Science in Marketing

Online Master of Science in Marketing

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Master Modern Marketing: From Data to Strategy

Transform insights into impact with the Online Master of Science in Marketing program, designed to prepare you for a successful career in today's fast-paced marketing landscape. This program delivers a strong foundation in key areas through required courses in Marketing Management, Statistics, Marketing Strategy, and Marketing Research, equipping you with the knowledge and analytical skills necessary to make data-driven decisions and lead marketing initiatives.

Application & Admission Questions
Jesus Villarreal, Admissions Coach
jvillarreal16@arizona.edu
520-621-4802

Curriculum Questions
Mrinal Ghosh
mghosh@arizona.edu

What You'll Learn

Theory meets practice through real-world projects in our flexible virtual program. Designed for modern professionals, you'll develop expertise in digital marketing, brand management, and market research while maintaining your career momentum.

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What You'll Gain

Transform your career trajectory. Whether you're accelerating your current career or exploring new marketing territories, you'll gain expertise that transforms business challenges into opportunities—all while learning at your own pace.

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8 Things You Can Do With a Master's in Marketing

After graduation, the looming question becomes “What can you do after you’ve fine-tuned your marketing skills, and acquired knowledge in key areas like pricing strategies, market research and product innovation?” To answer this question, we asked marketing leaders and professionals who have received a Master’s in Marketing about the things they’ve done.

"Through group projects, case competitions, and leadership roles, I've learned how to put myself out there, collaborate with others, and form strong professional and personal relationships."
-Sophie Anderson, '25 MSM
Read Sophie's Story

Why an Online Masters of Marketing?

Fast-Track Your Transformation

Complete the Marketing program on your time, allowing you to advance your career more quickly maximizing earning potential and professional growth.

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Immersive Learning Experience

Gain proficiency in cutting-edge digital marketing platforms and analytics tools. Stay ahead of industry trends with skills in AI-driven marketing, predictive analytics, and advanced marketing automation.

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Flexible Career Advancement

Rigorous and well-rounded education designed to prepare you for a successful career in today's fast-paced marketing landscape

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FAQs

Yes, the Online MSM program is STEM-designated.

A marketing background is not necessary, but a B.S. or B.A. in any field of study with a 3.0 GPA is required. This program will immerse students in marketing through real-world applications with an innovative curriculum focusing on product innovation, marketing analytics, and integrated marketing communications.

The GMAT or GRE is waived for the Fall 2025 entry term.

No, work experience is not required for admission.

The Online Master of Science in Marketing (OMSM) program is fully online. With 30 required credits, students can complete the program asynchronously in as little as 16 months.

The online program allows flexibility for working professionals or those who cannot relocate. Graduates gain a strong foundation in both marketing theory and practical application, preparing them to excel in a variety of industries

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