MSM/MSBA Dual Degree
Admissions
Candidates must apply separately to and be admitted to both MSBA and MSM programs.
The student must meet the prerequisite requirements for both degrees.
Degree Requirements
MSM Degree requirements: 33 units of coursework
MSBA Degree requirements: 33 units of coursework
University policy on dual degrees stipulates that a maximum of 50% of the credit hours for the shorter program may be counted toward both degrees. Therefore, the Dual MSBA/MSM degree requires a total of 51 units.
However: 9 units of MSM coursework can be counted toward the MSBA and
9 units of MSBA coursework can be counted toward the MSM
Therefore, to receive the Dual MSM/MSBA degree, the following are required:
18 units of required MSBA coursework
9 units of coursework taken from the MSBA curriculum to count toward the MSM and MSBA(2)
6 units of coursework taken from the MSM curriculum to count toward the MSM and MSBA(1)
18 units of coursework taken from the MSM curriculum
51 Total Units
Sample Plan of Study
| Summer | |
| Programming and SQL/RDB (1) | BNAD 555 (2): Introduction to Business Analytics |
| Fall 1 | Spring 1 |
| MKTG 552 (2): Introduction to Statistics MKTG 555A (2): Regression Model for Analytics MIS 561 (3): Data Visualization MIS 586 (3): Big Data Analytics* MIS 509 (3): Business Communications MKTG 542 (3): Relationship Marketing* |
MKTG 555B (2): Experimentation and Data Analysis MIS 545 (3): Datamining and Business Intelligence* MIS 587 (3): Business Intelligence BNAD 597A (3): Eller Business Consulting* MKTG 572 (3): Marketing Research for Managers* |
*Courses that count toward both MSM and MSBA
| Fall 2 (9 units MSM) | Spring 2 (9 units MSM) |
| MKTG 510 (3): Market Based Management MKTG 556 (3): Pricing MKTG 555E (3): Brand Management |
MKTG 559 (3): Product Strategy MKTG 546 (3): Marketing Strategy MKTG 560 (3): International Marketing |
Marketing Courses
The proposed MSM coursework is a sample. Students can elect to substitute other MKTG 5xx courses in the Dual MSM/MSBA plan of study. All MKTG 5xx courses are 3 units.
| Fall | Spring |
| MKTG 510 (3): Market Based Management MKTG 530 (3): Management of Marketing Communications MKTG 556 (3): Pricing MKTG 555E (3): Brand Management MKTG 555EE (3): Digital Marketing |
MKTG 559 (3): Product Strategy MKTG 524 (3): Marketing Strategy MKTG 560 (3): International Marketing |