Full-time MBA Program

 

A tight-knit community with wide-open possibilities.

Choosing our full-time MBA program is just the beginning of the great choices awaiting you in the near future. From here, you’ll select a concentration that will take your potential and impact even further—along with elective courses to complement your growth. You can even join many of your fellow students in earning a dual degree, which takes just another semester or two and adds an increased depth of knowledge into your Eller experience.

5

possible areas of concentration

21

months to complete the program

55

units including 30 core courses and 25 electives
 

24

dual-degree offerings, six offered within the college and an additional 18 offered university-wide


What You’ll Learn

The Eller community touches—and springs from—every aspect of business. Here, our faculty, alumni and corporate partners come together to offer MBA students the in-depth and real-world experience they need to truly lead in today’s fast-paced, ever-evolving business landscape. Your experience will cover areas that include:

  • A core set of rigorous and analytically oriented business topics such as finance, accounting, marketing, economics, operations, management, information systems, leadership and business communications
  • The fundamentals for success in individual and team-based settings
  • Experiential learning, managerial and business communications capabilities and professional development activities
  • A competitive internship you secure related to your chosen field of study (note: internships are not guaranteed—students must apply and pursue them)

The Curriculum

It’s a process fine-tuned by faculty who know just how the business world works: you’ll spend your first year building your skills and knowledge in foundational areas such as finance, marketing, accounting, management, communication and leadership.

In year two, you’ll set your sights on the coursework: you’ll select electives that challenge and inspire you along the way, including those required by your specialized concentration of choice if you decide to pursue one.

And, if you choose one of our 24 dual-degree options, you’ll spend your final semesters rounding out your requirements—and anticipating the job offers that make it all worth it.

View the curriculum:

Pre-Session: Offered one week prior to the start of Fall Semester 
  
MGMT 556 Leadership and Teams (2 units) - Offered one week prior to the start of Fall semester 

This course takes a decidedly experiential and applied approach to examining and evaluating techniques for managing teams.
MGMT 562 Applied Business Statistics (2 units)
Conceptual understanding of advanced, applied, inferential statistics with emphasis on their use as a managerial decision-making tool.
BCOM 510A Communication for Managers and Professional Development (3 units)
This course will provide students with communication strategies and skills to manage and lead in the complex and rapidly changing global business environment. Initial introduction to functional and industry opportunities; mentoring and networking; consideration of experiential learning opportunities. This course also provides additional opportunities to strengthen and measure core professional communication competencies. Professional Development modules include: Career Management and Diversity and Inclusion initiatives from professionals working in those areas.
ECON 550 Economics for Managers (2 units)
Examination of industrial structure theory of prices under varying market conditions with application to business problems with emphasis on building and sustaining competitive advantage.
FIN 510A Finance (2 units)
Integration of basic principles and underlying theory of corporate finance, with emphasis on the analytical financial management of firms to enable students to pursue further study in any area of finance.
ACCT 540 Introduction to Financial Accounting (2 units)
Principles and procedures underlying the financial accounting process and their application in the preparation and analysis of financial statements of real companies.
MKTG 510 Market-Based Management (2 units)
Exploration of the environment, scope and nature of marketing management theory and practice to maximize customer value and satisfaction with focus on market analysis for product, price, promotion, distribution and service.

ECON 551 Business Strategy (2 units)
This course is concerned with the long-term strategy of a business organization, identifying and analyzing past and current strategies and discusses formulating and implementing new ones

BNAD 596C Global Business Experience (2 Units)
An 8-10-day international experience. As part of this course, students would spend a day of class contact prior to travel to set the stage for the specific region and to analyze international business issues. Students would then depart for an 8-10-day experience to an emerging market, engaged in extensive interactions with business, government and other organizations. The purpose of the course is for students to learn about business practices in developing markets, what are the driving industries in that country/region and hear first-hand from leaders based in a particular region.

ACCT 545 Introduction to Managerial Accounting (2 units)
This course presents an overview of managerial accounting concepts, focusing on providing and evaluating accounting information for decision making, planning and control of operations and organizations and strategic management.
MIS 560 Operations Management (2 units)
Organizations use their operations to achieve their strategic objectives. While operations can be diverse, they have characteristics in common. This course focuses on those common attributes. The class will focus on managing processes, inventory, supply chain management and the strategical integration of operations.
FIN 510B Finance (2 units)
Continuation of the integration of basic principles and underlying theory of finance, with emphasis on the analytical financial management of firms through Microsoft Excel.
BNAD 597A Business Consulting Projects (3 units)
Small teams of students work in consultation with a faculty member to finalize scope, plan and execute a project for an organization to deliver value to them.
MIS 585 Strategic Management of Information Systems (2 units)
The objective of this course is to define how a business manager can work with an IS professional to articulate the value of an IT solution or project.

Your second-year experience is about choosing a concentration(s) to specialize your MBA or constructing a unique curriculum to build your professional career goals. The Full-Time Eller MBA program offers five concentrations, including courses in Entrepreneurship, Health Care Management, Finance, Management Information Systems and Marketing.

Advanced consulting projects and electives allow you to complete your portfolio to assure you achieve your career objectives. Electives can be taken as part of a concentration, functional specialization or as a stand-alone course.

Please note that the current concentrations and offerings are changed from time to time to be relevant to industry demand and changing conditions.

*Please note all courses are subject to change


MBA Concentrations and Electives

While our outstanding faculty provide your education, you’re the one who frames it. You can choose a concentration:

  • Entrepreneurship
  • Finance
  • Healthcare Management
  • Marketing
  • Management Information Systems (MIS)

It’s an excellent way to focus your efforts and turn recruiters’ heads within your chosen industry or area.

View the concentrations:

The McGuire Entrepreneurship Program is highly ranked and recognized for its ability to develop personal and professional attributes critical to success—in any environment—and to nurture and strengthen the capacity to move an idea from concept to commercialization. It is a great choice if you plan to make a career change directly into an entrepreneurial venture, or if you want to return to the corporate setting with a toolkit which will prepare you to innovate from within. Entrepreneurship also adds value if you are considering private equity, management consulting, or if you are entering a smaller company with a strong growth curve. 

The Department of Finance at Eller provides access to a wide portfolio of courses for MBA students. A finance concentration is designed for those interested in careers including investment management, hedge funds and private equity. It is also a good choice for those considering careers in corporate treasury, retail banking and consumer finance. Those with solid finance backgrounds often fill management consulting jobs and corporate finance positions in other industries—for example, in mergers and acquisitions in many corporate sectors. 

The Center for Management Innovations in Healthcare is an interdisciplinary enterprise with the mission to develop and contribute new human, strategic and technological resources to the organization and management of healthcare delivery systems through education, research and community partnerships. Given the critical role of healthcare enterprise in the U.S. economy and the wide and expanding range of employment opportunities in healthcare and information management, CMIH will help coordinate expanded educational opportunities for students, including a new concentration now available for Eller MBAs. The Center draws on the knowledge and expertise of Eller College faculty in all departments and programs, consistent with its interdisciplinary focus.

Management information systems (MIS) is the design and management of information technology (IT) for an organization. It focuses on the best way to enable the organization to meet its goals and business challenges. MIS professionals are the “communication bridges” between IT and the business community. They analyze, design, implement and manage IT strategy to help solve business problems. Visit the Department of Management Information Systems website for MBA tracks and course requirements. 

Regardless of the industry, company or country where you are employed, or the job function you perform, you gain a competitive advantage by enhancing your understanding of the marketing function. Increasingly, organizations are using marketing strategies, tactics and tools to differentiate themselves and to compete in the global marketplace. The marketing concentration at Eller will strengthen your MBA education and prepare you for careers in brand management, market research, product development or other marketing functions. Visit the Department of Marketing website

And since you can take 25 elective credits as part of our full-time MBA program, you can customize your experience even further with courses ranging from Marketing Strategy to Advanced Corporation Finance, Advanced Consulting Projects or Strategic Planning.

View Accounting electives:

Principles of federal income taxation, with emphasis on how individuals are taxed; additional topics. Graduate-level requirements include a special project and readings concerning current events and U.S. tax policy.

Prerequisites: ACCT 545 or 6 credit hours of introductory accounting.
Offered: Fall

General study of the law as it relates to business, specifically focusing on the types of situations where the wary entrepreneur, accountant or manager can identify potential liabilities.

Prerequisites: Department consent required
Offered: Fall 

Accounting disclosures are analyzed in the context of investing and credit decisions. Course includes analysis of cases and empirical research in financial statement analysis. This course is especially relevant for those preparing to take the CFA Level I and II examinations or preparing for careers in investment management, banking or finance.

Prerequisites: Completion of an Introductory Financial Accounting course
Offered: Fall 

Accounting information systems are designed to collect, process, store, transform and distribute information for planning, decision making and control. An effectively designed system can add value to a firm by improving process efficiency, increasing the reliability and timeliness of information, improving the quality of products and services and enhancing the quality of planning and control. Designing an effective accounting information system requires a comprehensive understanding of accounting rules and processes, internal control and the role of accounting information in decision making. It is assumed that you have acquired a thorough understanding of accounting rules from the prerequisite accounting courses. This course will focus on the flow of accounting information through the organization, the role of information and information technology in decision making, the use of internal controls for ensuring the validity, accuracy and completeness of accounting information and the design and use of relational databases.

Prerequisites: ACCT 500 I
Offered: Fall 

View Business Administration electives:

The goal of this course is to provide second-year MBA students, along with MS and PhD students from colleges of science and engineering, with an advanced, multi-disciplinary consulting experience that utilizes and builds upon the skills acquired in BNAD 597A. This advanced consulting project enriches the Eller MBA experiential learning component, providing students with the opportunity to engage in an advanced consulting project as part of the second year curriculum. Course may include a required company site visit.

Prerequisites: Competitive application process, instructor consent
Offered: Spring

View Economics electives:

This course uses the core principles and methods of health economics to analyze current important issues in healthcare economics and policy. Graduate-level requirements include being held to a higher performance standard and will be expected to write a more extensive research paper.

Prerequisites: Department consent required
Offered: Fall

View Entrepreneurship electives:

This course provides an overview and applications of strategic planning theories, methods and group processes in different organizational environments. Graduate-level requirements include a 20-page paper in lieu of the final exam.

Prerequisites: Department consent required
Offered: Fall

Where do new medical devices and therapeutic systems come from? In this course students will learn how one Innovates in the medical arena and how you take a concept of potential practical value and make it real. All the critical steps in medical innovation will be discussed. Graduate-level requirements include graduate students serving as team leaders.

Prerequisites: Department consent required
Offered: Spring

Note: The McGuire Entrepreneurship Program year-long experience offers additional courses that are required for those accepted through the competitive application process. ENTR courses described above are available to all full-time MBA students.

View Finance electives

Accounting disclosures are analyzed in the context of investing and credit decisions. Course includes analysis of cases and empirical research in financial statement analysis. This course is especially relevant for those preparing to take the CFA Level I and II examinations or preparing for careers in investment management, banking or finance.

Prerequisites: Completion of an Introductory Financial Accounting course
Offered: Fall 

Description: This course is designed to provide students with a hands-on introduction to fundamental valuation and financial decision making. The course objectives are to integrate and operationalize the various topics included in managerial finance, i.e., the financing and investment decisions. The course builds upon and reinforces the theoretical and institutional framework presented in the first semester core courses, primarily through the vehicle of case studies. Course is a prerequisite for many other finance courses.

Prerequisites: FIN 510A and FIN 510B
Offered: Both Fall and Spring; MBAs pursuing finance concentration tracks are encouraged to take during spring semester of their first year

Description: International finance markets and the financial management of the multinational firm.

Prerequisites: FIN 513
Offered: Spring

Description: Topics include dynamics/complexities of venture capital (private equity), management of VC funds, the VC underwriting process/function and risk/return management.

Prerequisites: FIN 510A and FIN 510B
Offered: Fall

Description: Financial Statement Analysis for Investment Management is designed to develop your ability to analyze financial statements for the purposes of investment management and will cover the materials in the CFA Level 1 and Level 2 exam curricula. Corporations have a fair degree of latitude for reporting results within the bounds of International Financial Reporting Standards (IFRS) outside of the United States and Generally Accepted Accounting Standards (GAAP) within the United States. A financial analyst needs to have an understanding of the implications of managers' financial reporting choices in order to make meaningful valuation assessments.

Prerequisites: FIN 510A and FIN 510B
Offered: Fall

Description: Examines the role of financial institutions and economic activities. In-depth evaluation analysis recognizing that the value of assets may depend on who controls them.

Prerequisites: FIN 510A and FIN 510B
Offered: Fall

Description: Portfolio theory with applications to the markets for equities, fixed income securities and options. Risk analysis and investment strategies.

Prerequisites: FIN 510A and FIN 510B
Offered: Fall

Description: Risk, return and price behavior of securities in competitive markets. Financial futures, options and other financial and real investments.

Prerequisites: FIN 521
Offered: Fall

Description: To apply classroom learning to an active management of a student managed portfolio. Graduate-level requirements include structured management and leadership positions for the graduate students as the senior members of "investment firms."

Prerequisites: FIN 510A, FIN 510B and Instructor consent
Offered: Fall

Description: To apply classroom learning to an active management of a student managed portfolio. Graduate-level requirements include providing management and leadership positions for the graduate students as the senior members of "investment firms."

Prerequisites: FIN 523A and Instructor consent
Offered: Spring

Description: Applied Risk Management expands the important concepts of Risk Management and Derivatives into the area of case studies and analysis of application techniques in real life financial situations.

Prerequisites: FIN 510A and FIN 510B
Offered: Spring

Description: This course is to familiarize the students with the database and various statistical methods needed to undertake practitioner-type research in finance.

Prerequisites: FIN 513
Offered: Spring

Description: The Portfolio Management Theory course provides an overview of portfolio management from the point of view of a trust officer, mutual fund manager, pension fund manager or other manager of securities. It will provide an introduction to the management of investment portfolios. The course is taught from the viewpoint of the institutional money manager. An integrated case analysis is designed to give the student the opportunity to apply what has been presented in the text and the classroom. Just as in real life, the case requires you to analyze a situation and suggest a solution to that situation. Also, just as in real life, there may not be a unique solution to the case.

Prerequisites: FIN 521
Offered: Spring

Description: Financial markets and institutions; effects of economic conditions and government policy on financial institutions, the flow of funds and interest rates; term structure of interest rates; financial institution management

Prerequisites: FIN 510A or equivalent
Offered: Fall

Description: Financial decision-making in corporations. Case studies.

Prerequisites: FIN 513
Offered: Spring

Description: Role of entrepreneurship and innovation in economic growth. Development of new venture idea and assessment of financial requirements and potential.

Prerequisites: FIN 510A and FIN 510B, Required course for McGuire Center for Entrepreneurship year-long experience

Offered: Fall

Description: This course is designed to introduce students to fixed income markets and securities. The basic analytical tools of fixed income valuation are also presented.

Prerequisites: FIN 510A and FIN 510B
Offered: Fall

Description: This class builds an understanding of why the yield curve is shaped the way it is and why the yield curve changes over time.

Prerequisites: FIN 542
Offered: Spring

Description: The focus of this course is on evaluating, financing and managing investments in real property.

Prerequisites: FIN 513
Offered: Spring

View Management and Organizations electives

Description: Broaden perspectives on globalizing business and international integration. Enhance analytical and communication skills in approaching and resolving international issues. Co-convenes with undergraduate students.

Prerequisites: Department consent required
Offered: Spring

This course focuses on the management and organization of health care delivery, particularly in the United States. The course examines the salient features of the health care context, the unique challenges these features produce for managers in that industry and solutions that organizations have used to address those challenges. Micro to macro challenges and solutions are explored, with a particular emphasis on the ways that leadership, human resources, culture, operations, organization design and strategy influence the quality, safety and costs of care and the patient experience.

Description: In this course you will focus your business and entrepreneurial skills on contemporary healthcare challenges and opportunities. Through a series of readings, case studies, discussions, guest speakers and assignments, you will explore a number of contemporary healthcare problems and identify entrepreneurial solutions to these problems. Graduate-level requirements include completion of one additional assignment. Each graduate student will help facilitate one of the classes by gathering additional readings, preparing a brief presentation, preparing a set of discussion questions or developing an in-class activity.

Prerequisites: Department consent required
Offered: Spring

Description: A number of African countries are considered emerging markets. This recognition has cast Africa as occupying the last frontier market of modern international business and global capitalism. AFAS 463 Doing Business In/With Africa is designed to provide cultural grounding and competency in Africa for students  and professionals interested in conducting business and/or working with government agencies and nonprofit organizations in Africa. Its focus, therefore, is the cultural aspect of the international business environment of Africa. Graduate-level requirements include a 12-15 page proposal on a business or diplomatic venture in any African country. The proposal must demonstrate an understanding and appreciation of the cultural environment of the country that will host the venture. A Business/Diplomatic Proposal 20 minute Presentation.

Prerequisites: Department consent required
Offered: Fall

Description: Explore the major concepts and theories of psychology of bargaining and negotiation and the dynamics of interpersonal and intergroup conflict and its resolution. Course is cross listed with LAW.

Prerequisites: Department consent required
Offered: Fall

View Management Information Systems electives

This course introduces students to the concepts and practices of healthcare information systems. Topics include: (1) introduction to the health IT discipline; (2) major applications and commercial vendors; (3) decision support methods and technologies; (4) information systems design and engineering; and (5) new opportunities and emerging trends. A semester-long group project will provide students hands-on experience in planning and building healthcare information systems; associated ethical and legal concerns, software engineering and human-computer interaction issues, and user acceptance and outcomes evaluation methods will also be discussed. Graduate-level requirements include leading a class discussion on a course related topic. Co-convenes with undergraduate students.

Prerequisites: Department consent required
Offered: Both Fall and Spring

Description: Broad survey of the individual, organizational, cultural, social and ethical issues provoked by current and projected uses of networked computers on the Internet. Graduate-level requirements include an additional term paper.

Prerequisites: Department consent required
Offered: Spring

Description: This course covers using controls to protect information assets. Topics include internal and external IT auditing, the role of auditing role in information security, the IT audit process, system independent IT audit processes, system dependent IT audit processes, auditing outsourced IT systems and resources. Controls covered will include desktop computer controls, systems development controls, computer center operation controls, assurance of information related to online, client-server, web-based, internet, cloud computing, virtualization and other advanced computer topics. Students will learn approaches to evaluating and addressing technology risk throughout the organization from the perspective of internal and external audit in addition to the view of end users. Topics included in the class will include coverage of all areas to prepare students to take the Certified Information Systems Auditor (CISA) exam.

Prerequisites: Department consent required
Offered: Spring

Description: This course exposes the student to a broad range of computer systems and information security topics. It is designed to provide a general knowledge of measures to insure confidentiality, availability and integrity of information systems. Topics range from hardware, software and network security to INFOSEC, OPSEC and NSTISS overviews. Components include national policy, threats, countermeasures and risk management among others. Graduate-level requirements include an oral case study report as their final.

Prerequisites: General knowledge of computer systems and networks. Credit allowed for only one of the courses: MIS 515 or MIS 556
Offered: Both Fall and Spring

Description: The objective of our MIS 416/516 course is to provide University of Arizona students with a thorough and operational knowledge of information security so that this critical area is recognized as a management issue and not an IT issue. As the course topics within our MIS 416/516 syllabus have been directly "mapped" against the U.S. National Security Agency (NSA) certification requirements for National Training Standard for Information System Security for professionals, students completing the current MIS 416/516 course are awarded the NSA-CNSS certificate No. 4016. (NTSISS 4016; Risk Analyst).

Prerequisites: Department consent required
Offered: Spring

Description: The information security arena contains a broad array of multi-level models for assessing, planning, implementing and monitoring the mitigation of security risks. At the very core of this information security spectrum are the actual system and network devices which store, manage, transmit and secure information. This course is designed to provide a working knowledge of issues and techniques surrounding the proper safeguarding of operating systems and related components. Filled with Information Assurance topics, this course offers a solid base for system administrators and technical managers. Graduate-level requirements include an additional project and presentation.

Prerequisites: Department consent required
Offered: Both Fall and Spring

Description: Enterprise Resource Planning (ERP) systems represents integrated strategy for management of information among organizations, suppliers and customers. Graduate-level requirements include completion of a group project on an advanced complementary or enabling technology using ERP. Students' projects include implementation or demonstration and presentation to class.

Prerequisites: Department consent required
Offered: Spring

Description: This course introduces the student to fundamentals of database analysis, design and implementation. Emphasis is on practical aspects of business process analysis and the accompanying database design and development. Topics covered include: conceptual design of databases using the entity relationship model, relational design and normalization, SQL and PL/SQL, web based database design and implementation using Oracle or some other modern Database Management Systems. Students are required to work with a local client organization in understanding their business requirements, developing a detailed set of requirements to support business processes and designing and implementing a web-based database application to support their day-to-day business operations and decision making. Students will acquire hands-on-experience with a state-of-the-art database management system such as Oracle or Microsoft SQL Server and web-based development tools.

Prerequisites: Department consent required, Required for MIS concentration- Business Intelligence track and prerequisite for MIS 587
Offered: Fall

Description: Corporations today are said to be data rich but information poor. For example, retailers can easily process and capture millions of transactions every day. In addition, the widespread proliferation of economic activity on the Internet leaves behind a rich trail of micro-level data on consumers, their purchases, retailers and their offerings, auction bidding, music sharing, so on and so forth. Data mining techniques can help companies discover knowledge and acquire business intelligence from these massive datasets. This course will cover data mining for business intelligence. Data mining refers to extracting or "mining" knowledge from large amounts of data. It consists of several techniques that aim at discovering rich and interesting patterns that can bring value or "business intelligence" to organizations. Examples of such patterns include fraud detection, consumer behavior and credit approval. The course will cover the most important data mining techniques—classification, clustering, association rule mining, visualization, prediction—through a hands-on approach using XL Miner and other specialized software, such as the open-source WEKA software.

Prerequisites: Department consent required
Offered: Both Fall and Spring

Description: This course is designed to provide students with a hands-on introduction to the fundamental concepts and tools of modern cyber threat intelligence. Students will become familiar with the cyber threat intelligence lifecycle, identifying, collecting and integrating intelligence feeds, common intelligence formats and standard cyber threat intelligence technologies (e.g., CIF servers, TAXII servers, SIEM's etc.).

Prerequisites: Department consent required
Offered: Spring

Description: Operational aspect of quality improvement. Topics include statistical process control, quality management programs. Graduate-level requirements includes a report. Co-convenes with undergraduate students.

Prerequisites: Department consent required
Offered: Both Fall and Spring

Description: Productive systems, including service type industries; activities entailed in selecting, designing, operating, controlling and updating systems. Forecasting, aggregate planning, MRP, inventory models under uncertainty, scheduling. Graduate-level requirements include an additional term paper or program. Co-convenes with undergraduate students.

Prerequisites: Department consent required
Offered: Both Fall and Spring

Description: Productive systems, including service type industries; activities entailed in selecting, designing, operating, controlling and updating systems. Topics include strategy and competition, supply chain management, project management, facilities layout and location, quality and assurance and reliability and maintainability. Graduate-level requirements include an additional term paper or program. Co-convenes with undergraduate students.

Prerequisites: Department consent required
Offered: Both Fall and Spring

Description: Organization, management and control of material flow processes; logistical strategies and relationships of procurement, handling, warehousing, transportation and inventory control. Graduate-level requirements include an additional term paper or program.

Prerequisites: Department consent required
Offered: Fall

Description: Project Management is the application of knowledge, analytical skills, scheduling software tools and techniques related to various project activities in order to meet project requirements. This course specifically addresses the nine project management "knowledge areas," the five project management "process groups" and the four-way constraints of project management (i.e., scope, time, cost, quality). Graduate-level requirements include an additional term paper or team-based PM Project with a real organization. Graduate-level requirements include an additional term paper or team-based PM Project with a real organization.

Prerequisites: Department consent required
Offered: Both Fall and Spring

Description: The objective of this course is to give students a broad overview of managerial, strategic and technical issues associated with Business Intelligence and Data Warehouse design, implementation and utilization. Topics covered will include the principles of dimensional data modeling, techniques for extraction of data from source systems, data transformation methods, data staging and quality, data warehouse architecture and infrastructure and the various methods for information delivery. Critical issues in planning, physical design process, deployment and ongoing maintenance will also be examined. Students will learn how data warehouses are used to help managers successfully gather, analyze, understand and act on information stored in data warehouses. The components and design issues related to data warehouses and business intelligence techniques for extracting meaningful information from data warehouses will be emphasized. The course will use state-of-the-art data warehouse and OLAP software tools to provide hands-on experience in designing and using Data Warehouses and Data Marts. Students will also learn how to gather strategic decision making requirements from businesses, develop key performance indicators (KPIs) and corporate performance management metrics using the Balanced Scorecard and design and implement business dashboards.

Prerequisites: MIS 531 or equivalent course
Offered: Spring

Description: The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers. Course may include special topics in MIS such as advanced research methodologies, strategic business modeling and simulation and other potential new topics.

Prerequisites: Department consent required
Offered: Both Fall and Spring

View Marketing electives

Application of communications theory and research findings in advertising, sales promotion, publicity, personal selling; planning, conduct and administration of programs of information and persuasion.

Prerequisites: MKTG 510
Offered: Fall

Description: Strategic approaches in customer relationship management to include customer identification, acquisition, development, attrition and retention. Analytical tools are used to explore customer databases, lifetime value of customers and return on marketing investment.

Prerequisites: MKTG 510
Offered: Fall

Description: The key objective of this graduate level course is to understand the development and implementation of a comprehensive long-term marketing strategy for a company or business organization by focusing on its customers, competitors and market opportunities. The course will provide students with an opportunity to broaden their understanding of competitive marketing strategy and to develop skills in formulating, implementing and monitoring it. Through readings, lectures and cases we will cover a variety of topics including understanding & delivering customer value, understanding customer loyalty and its implications, choosing appropriate position in the value-chain, implementing effective segmentation and competitive positioning strategies and designing effective pricing, channels, branding and digital marketing strategies in a wide variety of consumer, industrial and service industries as well as for new and old-economy businesses. The course will be of value to students interested in brand management and digital marketing, technology marketing and management, sales and distribution, entrepreneurship, management consultants and corporate strategy.

Prerequisites: Department consent required
Offered: Spring

Description: Course addresses special topics in marketing with current managerial relevance. Such topics could include marketing strategy, marketing decision models, marketing and electronic commerce.

Prerequisites: MKTG 510
Offered: Fall

Description: Great products/services supported by attractive advertising and distribution create value for the customer while effective pricing captures value for the company. Although pricing cannot fully compensate for poor product development, promotion and distribution, ineffective pricing can surely prevent those efforts from resulting in financial success. Many companies create great value for their customers yet fail to capture that value in their earnings due to lack of integration between their value creation activities and their pricing decisions. Experts say that for marketing strategists, pricing is the moment of truth. The purpose of this course is to make sure that when you reach that moment of truth you know what to do and how to do it. To equip you with the required expertise, this course covers theories, conceptual frameworks and analytical tools used to make effective pricing decisions.

Prerequisites: MKTG 510
Offered: Spring

Description: Formulating and implementing strategy for growth; analyzing and influencing market structure; developing, pricing, testing new entries; managing the portfolio.

Prerequisites: MKTG 510
Offered: Spring

Description: Marketing planning and strategies for foreign environments; cultural, political, economic factors affecting the international marketer, multinational corporation and multinational market groups.

Prerequisites: MKTG 510
Offered: Spring

Description: Specification of management information needs, evaluation of research proposals and findings, methods of gathering and analyzing data, administrative aspects of research and decisions.

Prerequisites: MKTG 510
Offered: Spring


 

Business Consulting at Eller

Your experience here amounts to more than a degree—it’s a set of skills and first-hand knowledge that apply directly to today’s business world as well as tomorrow’s. That’s why Eller MBA students have the chance to undertake real consulting projects with businesses seeking innovative ideas from students, all while working and learning under the supervision of our experienced faculty. It’s a valuable game-changer for the business involved, and a resume-building experience the students couldn’t get without rolling up their sleeves.

Learn More About Eller Business Consulting

More MBA Program Features

The Eller Global Business Experience

At Eller, you’ll grow beyond your wildest expectations in the classroom—but in today’s globalized business world, real on-the-ground experience is just as important. Which is why, in addition to activities and experiences closer to home, we incorporate a global business experience abroad for MBA students.

Every year, our faculty carefully select a major international business hub to visit with students, where they’ll see the business world they’ve been studying in action, and in a completely fresh cultural setting. With recent locations like Brazil, Argentina, China, Singapore, Malaysia, Spain and Portugal, you can be certain the experience will be as fascinating as it is transformative.

Learn more about the Eller MBA Global Business Experience »

Dual Degrees for Eller MBAs

It’s an Eller MBA with a valuable kicker: a second master’s degree in a complementary area—earned in just one or two additional semesters of work. Many of our MBA students choose to go from “accomplished” to “unstoppable” by adding a dual degree in an area like Management Information Systems, Marketing or Finance.

View dual-degree options for Eller MBAs »

Technology Leadership Program

This elite, STEM-designated program is an opportunity for students to earn a dual MBA and Master of Science in Management Information Systems in just two and a half years. This fast-paced program offers a valuable blend of business and information technology mastery. You’ll have the opportunity to apply for two summer internships that put it all to use in a real-world business setting.

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Your Future is Calling

You’ve heard the “why.” If you think you’re a good fit, it’s time for the “how.” Let’s get you on the road to your Eller MBA. Contact us or begin your application now.

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