Social media can play a crucial part in personal branding. Your brand is you. It is who you are and what you stand for, and using the tips below you can take steps in the right direction to strengthen your brand that is so crucial for your future as a business professional.

Strengthening Your Online Presence

Building your brand as a college student is a multifaceted process that requires a combination of self-awareness, strategic planning, and consistent action. By implementing these strategies, you can create a powerful personal brand that not only helps you stand out in a competitive job market but also aligns with your values and aspirations. Remember, building a personal brand is a dynamic and evolving journey that evolves as you grow personally and professionally. 

LinkedIn

Managing your professional network on LinkedIn is an important part of branding. This gives you the chance to:

• Boast your full resume, even more than you can fit on a single sheet of paper.
• Build your profile to show any awards you have won, organizations you are a part of, along with positions and jobs you have held.
• Stay in touch with colleagues, discover new professional opportunities and keep up with the latest news.

It is best to use a head shot in processional attire for your profile picture.

Connect with classmates, professors, staff and alumni to start building your network.

Instagram/TikTok/Facebook/Twitter(X)

For personal branding, the most important aspect is what you don't have as opposed to what you do have. Be smart when uploading photos; a good rule of thumb is to act as if your employer or future employer can see everything you post. Check your privacy settings to make sure they are as desired and remember that some companies will check social sites before hiring. Always keep that in mind!

Following companies, news outlets and company executives you are interested in can be very informative. When it comes to your own posts, be thoughtful and aware of how you are presenting yourself.

Personal Web Page, Pinterest, Portfolio Site (Behance)

A personal web page or portfolio site can allow you to paint a better picture of yourself for an employer to grasp prior to an interview. Behance is perfect for student who wish to display their portfolios and connect with industry professionals. Pinterest is a great way to showcase your work and accomplishments in a creative way, especially if you are applying for a job in a creative field. 

Tips for Personal Branding on Social Media

• Consistency: Maintain a consistent username, profile picture, and bio across all platforms to create a cohesive personal brand.
• Professionalism: Keep content professional, especially on platforms like LinkedIn and Twitter. Avoid controversial or inappropriate posts.
• Engagement: Actively engage with others by commenting on posts, joining groups, and participating in discussions.
• Content Creation: Regularly post relevant content that showcases your skills, achievements, and interests.
• Networking: Use these platforms to network with professionals in your field, seek mentorship, and discover job opportunities.