Undergraduate Personal Branding

Undergraduate Personal Branding

Social media can play a crucial part in personal branding. Your brand is you. It is who you are and what you stand for, and using the tips below you can take steps in the right direction to strengthen your brand that is so crucial for your future as a business professional.


Managing your professional network on LinkedIn is an important part of branding. This gives you the chance to

  • Boast your full resume, even more than you can fit on a single sheet of paper
  • Build your profile to show any awards you have won, organizations you are a part of, along with positions and jobs you have held
  • Stay in touch with colleagues, discover new professional opportunities and keep up with the latest news

It is best to use a head shot in processional attire for your profile picture.

Connect with classmates, professors, staff and alumni to start building your network.


For personal branding, the most important aspect is what you don't have as opposed to what you do have. Be smart when uploading photos; a good rule of thumb is to act as if your employer or future employer can see everything you post. Check your privacy settings to make sure they are as desired and remember that some companies will check social sites before hiring. Always keep that in mind!

Following companies you are interested in, news outlets and company executives can be very informative. When it comes to your own posts, be thoughtful and aware of how you are presenting yourself.

Pinterest, Personal Web Page, Portfolio Site

Pinterest is a great way to showcase your work and accomplishments in a creative way, especially if you are applying for a job in a creative field. A personal web page or portfolio site can allow you to paint a better picture of yourself for an employer to grasp prior to an interview.