Marketing PhD Research
Research by Current Marketing Doctoral Students
National and International Awards Won by Doctoral Alumni
- Matt Godfrey (2023). American Sociological Association, Distinguished Scholarly Publication Award, Consumers & Consumption Section
- David Crockett (2021). Journal of Consumer Affairs Best Article Award
- David Crockett (2020). Journal of Consumer Research Best Article Award
- J. Daniel Martinez (2020) Lisa Scheer Award for Best Proposal Marketing Strategy Consortium
- Michelle Weinberger (2019). American Sociological Association, Distinguished Scholarly Publication Award, Consumers & Consumption Section
- J. Daniel Martinez (2019) American Marketing Association Winter Academic Conference Award for Best Paper in Interfirm Complexity Track
- Liang Huang (2018). Society for Judgment and Decision Making, Best Student Poster Award, Runner Up
- Liang Huang (2018). Think Forward Initiative (ING) Research Grant Award
- David Crockett (2017). American Marketing Association Foundation/Ph.D. Project Williams-Qualls-Spratlen Award for Multicultural Mentoring Excellence
- André F. Maciel (2017). The Sidney J. Levy Award for the best CCT-oriented dissertation article published in the preceding year
- Michelle Weinberger (2014). European Journal of Marketing Outstanding Paper Award
- Michelle Weinberger (2012). The Sidney J. Levy Award for the best CCT-oriented dissertation article published in the preceding year
- David Crockett (2005), Journal of Consumer Research Ferber Award, Runner Up
Recent Publications (2017-2021)
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Andre Maciel and Melanie Wallendorf (2021), “Space as a Resource in the Politics of Consumer Identity,” Journal of Consumer Research
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Nooshin L. Warren, Matthew Farmer, Tianyu Gu, and Caleb Warren (2021), “Marketing Ideas: How to Write Research Articles that Readers Understand and Cite,” Journal of Marketing
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Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince (2020), “Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations,” Journal of the Association for Consumer Research, 5(3), 271-281.
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Lane, Kristen, and Levy, Sidney J. (2019), “Marketing in the digital age: A moveable feast of information,” in Aric Rindfleisch, Alan Malter (ed.) Marketing in a Digital World (Review of Marketing Research), 16, 13-33.
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Chen, Yubo, Mrinal Ghosh, Yong Liu, and Liang Zhao (2019), “Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market,” Journal of Marketing Research, 56 (6): 995-1011.
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Martin Reimann and Kristen Lane (2017),” Can a toy encourage lower calorie meal bundle selection in children? A field experiment on the reinforcing effects of toys on food choice,” PloS one, 12 (1), e0169638.
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Schultz, Ainslie E., Cait Lamberton, and Jesper H. Nielsen (2017), “Does pulling together lead to falling apart? The self-regulatory consequences of cooperative orientations for the self-reliant,” Journal of Business Research, 81 (December), 70-79.
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Linda L Price, Robin A Coulter, Yuliya Strizhakova, Ainslie E Schultz (2017), "The Fresh Start Mindset: Transforming Consumers’ Lives," Journal of Consumer Research, 45(1), 21–48
Recent Conference Presentations (2017-2021)
2021 (scheduled)
Society for Consumer Psychology Conference
- Pureum, Kim, Ghosh P., Anastasiya and Martin Reimann “Confidence in Online Reviews for Experiential (vs. Material) Purchases”
- Clark, Cao and Liang Huang, “Keeping it Intact: Structure Maintenance Behavior During Consumption”
Mittelstaedt and Gentry Doctoral Consortium 2021
- Kaliyamurthy, Ashok and Hope Schau, “Consumption in the Algorithmic Gaze”
2020
Association for Consumer Research Conference
- Farmer, Matthew and Jesper H. Nielsen “Moved by Scary Stories: How Fear Drives Narrative Transportation”
- Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince, “Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations,”
- Pureum, Kim, Ghosh P., Anastasiya and Martin Reimann “Why Are Reviews of Experiential Purchases Less Credible?”
Boulder Summer Conference on Consumer Financial Decision Making
- Huang, Liang and Jennifer Savary, “When Payments Go Social: The use of Person-to-Person Payment Methods Attenuates the Endowment Effect
- Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince, “Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations,”
Society for Consumer Psychology Conference
- Farmer, Matthew and Caleb Warren “Conceptualizing and Measuring Integral Nostalgia”
- Farmer, Matthew and Jennifer Savary “If at First You Don’t Succeed: How Framing of an Initial Goal Failure Can Increase Goal Recommitment”
- Huang, Liang and Jennifer Savary, “When Payments Go Social: The use of Person-to-Person Payment Methods Attenuates the Endowment Effect,”
- Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince, “Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations
Society for the Study of Motivation
- Huang, Liang, Anastasiya P. Ghosh, “Using FinTech to Budget: Consumer Spending in the Age of Information Access”,
Winter American Marketing Association Conference
- Kaliyamurthy, Ashok and Hope Schau, “The Consumer Subject in the Algorithmic Gaze”
- Lane, Kristen and Merrie Brucks “When Friends Don’t Care About Facts: Affiliation Motivation Drives Untrustworthy Information Sharing"
- Martinez, J. Daniel, Yong Liu, and Nooshin Warren“The Effect of Person-brand Activism on Brand Performance”
- Martinez, J. Daniel, Nooshin Warren, and Yashoda Bhagwat “Drivers of Successful Sociopolitical Activism”
2019
Association for Consumer Research Conference
- Farmer, Matthew and Caleb Warren “Conceptualizing and Measuring Integral Nostalgia”
- Huang, Liang, Rafay Siddiqui, and Anastasiya P. Ghosh, “More of the Same: Higher Pain of Payment Decreases Variety Seeking
- Kaliyamurthy, Ashok and Hope Schau, “The Algorithmic Gaze Shaping Consumption”
Boulder Summer Conference on Consumer Financial Decision Making
- Huang, Liang, Anastasiya P. Ghosh, “Using FinTech to Budget: Consumer Spending in the Age of Information Access”,
Consumer Culture Theory Conference
- Kaliyamurthy, Ashok and Hope Schau, “Algorithms in Practice”
The Future of Brands Conference
- Lane, Kristen, Jennifer Savary, and Jesper H. Nielsen “The Power of Brands in Dealing with Self-Threat: Strong Self-Brand Connections Drive Negative-Information Seeking”
Theory and Practice in Marketing Conference
- Huang, Liang, Anastasiya P. Ghosh, “Using FinTech to Budget: Consumer Spending in the Age of Information Access
Winter American Marketing Association Conference
- Martinez, J. Daniel, Madhu Viswanathan and Mrinal Ghosh “Vertical Differentiation and Cost Pass-through: Analysis of Tiered Distribution Channels in the Beer Market”
2018
Association for Consumer Research Conference
- C. Clark Cao, Merrie Brucks, and Martin Reimann “Collect to control: Psychological and Neurophysiological Evidence on How Desire for Control Motives Systematic Collecting”
- Farmer, Matthew and Caleb Warren “Exploring Historical Nostalgia and its Relevance to Consumer Research”
- Huang, Liang and Anastasiya P. Ghosh, “Using FinTech to Budget: Consumer Spending in the Age of Information Access”,
- Huang, Liang and Jennifer Savary, “When Payments Go Social: The use of Person-to-Person Payment Methods Attenuates the Endowment Effect
- Lane, Kristen, and Merrie Brucks “What Can We Trust? Perceptions Of, and Responses To, Fake Information” and the Changing Values of Information"
- Yi, John. and Caleb Warren. “When Does Humor Increase Sharing”
Brands and Brand Relationships Conference
- Lane, Kristen, Jennifer Savary, and Jesper H. Nielsen (2018) “When Ignorance is No Longer Bliss: Consumers Seek Negative Information about Self-Connected Brands”
Consumer Culture Theory Conference
- Luri, Ignacio*, Hope Schau (2018) The “Interplay between Brand Narratives and their Social and Physical Worlds”
Society for Judgment and Decision Making Conference
- Huang, Liang and Anastasiya P. Ghosh, “Using FinTech to Budget: Consumer Spending in the Age of Information Access
Winter American Marketing Association Conference
- Shankar Ganesan, Yong Liu, and Martinez, J. Daniel, “Managing News Media Coverage of Product-Harm Crises”
2017
Association for Consumer Research Conference
- Farmer, Matthew and Jesper H. Nielsen “Moved by Fear: Exploring Affect as a Driver of Narrative Transportation,”
- Farmer, Matthew and Jennifer Savary “When Failure Isn’t the End: How Temporal Framing of Goal Failures Can Affect Goal Reengagement”
- Luri, Ignacio, & Schau, Hope J. “I Speak Starbucks, Do You?: Distinction and Inclusion on Linguistic Brand Codes”
- Luri, Ignacio, & Schau, Hope J. “Follow the Code: The Impact of Linguistic Brand Codes on Brand Journeys”
- Schau, Hope J. & Luri, Ignacio, “Enhancing Wellness: Melding Humans and Objects with Common Purpose”
- Lane, Kristen, Jennifer Savary, and Jesper H. Nielsen “When Ignorance is No Longer Bliss: Seeking Threatening Information About Self-Relevant Brands”
- Yi, John and Jesper H. Nielsen “When You Touch It: Increase of Product Liking When Using Touch Devices,”
Winter American Marketing Association Conference
- Godfrey, Matt, Lusch, Richard L. & Price, Linda “Institutional Change in Market(ing) Systems: Examining Marketing Organizations, Functions, and Channel Structures form a System Perspective”