Marketing concepts and strategies unique to organizations in the sports industry; focus will be on the management of various marketing activities and creation of marketing plans for sports teams

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

Role of marketing in the economy and in business and nonprofit organizations; environmental factors affecting marketing; nature of marketing management decisions.

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

This course deals with the concepts, methods, and applications of quantitative and statistical tools that are used by marketing decision makers.  These tools can be used to address marketing research questions and marketing issues such as competitive analysis, customer analysis, segmentation, positioning, new product design, marketing return on investment, sales performance, etc. 

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

The proliferation of the internet, mobile, and other digital technologies has changed the nature of the marketplace and offered new opportunities for both consumers and marketers. This class will give you the theoretical understanding of the internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you’ll need to perform vital daily functions.

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

Advertising Management will highlight the management and development of effective advertising communications; needs and market identification; message creation, media selection, and measurement of results. This course is designed as an overview and introduction to the basic theory and practice of Advertising Management with an emphasis on methods used by advertising professionals to enhance informational and persuasive communication. The course will give you an overview of advertising, defining target audiences, planning process, the creative process and reaching the target audience through creative media executions. You will be challenged to apply the principles you learn in class to current and real world advertising issues. As with any class, the knowledge that you take away from the class will be determined in large part by the degree to which you pursue an understanding of the materials covered. This includes reading the assigned materials, asking informed questions, participating fully in the case studies and hands-­‐on activities, and interacting with your peers as you prepare assignments.

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

Great products and services are supported by attractive advertising and distribution create value for the customer while effective pricing captures value for the company. Although pricing cannot fully compensate for poor product development, promotion and distribution, ineffective pricing can surely prevent those efforts from resulting in financial success. Many companies create great value for their customers yet fail to capture that value in their earnings due to lack of integration between their value creation activities and their pricing decisions. Experts say that for marketing strategists, pricing is the moment of truth. The purpose of this course is to equip you with the required expertise, this course covers theories, conceptual frameworks and analytical tools used to make effective pricing decisions. Pricing strategy of a company is constrained by its choice of "marketing channels and distribution systems" to deliver value. This course also examines key issues in designing and managing marketing channels to minimize channel conflict and maximize value capture.

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

MKTG 428 is a course devoted to the principles and practices of professional selling.  The course covers both the theoretical as well as the practical aspects of selling.  The topic is viewed from its role within the promotional mix and as such has a marketing perspective which treats sales as a noble, ethical, and critical element to the success of the business enterprise. Course material is presented by way of text readings, lectures, videos, guest speakers, and a variety of in-class exercises.  At least one outside-the-classroom learning experience is planned—the Marketing Department’s Annual Sales Summit. (Please see below for date and time information.)

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

Retail Strategy addresses the marketing, management and competitive strategy issues that confront retail enterprises. Particular attention is given to the determinants of the profitability of high performance retailers. Major attention is given to strategic planning, competitive analysis, market selection and retail location, merchandise budgeting and control, and store layout and design. Finally, this course will help you develop your competences in integrative marketing thinking, cultural awareness, and information literacy and consequently help develop skills that can be used to enhance these competences. 

Units: 3
Usually offered: Fall 
Grading: Regular Grades

The goal of this course is to help you develop skills and knowledge that will empower you to succeed in the business world. Today’s business climate is exciting, challenging, and highly competitive. Whether you plan to work for a traditional firm, join a non-profit or start your own business, understanding your customer will likely be a key component of your success. The skills you develop in this course will enable you to obtain information you need to understand your customer and ultimately help you make better strategic marketing decisions.

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

Customer behavior and the application of concepts and research findings from the behavioral sciences in the solution of marketing problems.

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

Integrated Marketing Communications (IMC) is an upper division marketing course.  It provides an overview and application of promotional principles and strategies.  Traditionally, the various promotional tools used by marketing practitioners (advertising, sales promotion, public relations, and personal selling) have been treated individually and often not in a coordinated effort.  IMC recognizes the value of a comprehensive communications plan that evaluates the strategic roles each of the various tools provide and then combines them to provide clarity, consistency, maximum impact and improved efficiency.  Topics covered include Branding, Product Positioning, Research, Creative, Media, Public Relations, Sales Promotion, and Personal Selling.  The course will also include application of course material into an actual IMC project and its presentation to client management at the conclusion of the semester.

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

This course is organized around the processes of front line sales management: Planning, Organizing, Hiring, Training, Measuring, Evaluating, Leading and Motivating.  The course will take you through each of these processes by means of lectures, case analyses, guest speakers and class discussions.

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

This course provides a comprehensive look at Global marketing.  What does Global Marketing mean, how do  we market Globally and adapt to local markets, why have  world economies have become so interdependent on each other and  what are the current economic trends in international marketing with special emphasis on cross culture communications. What does it mean to be a Global Marketing Manager?

Units: 3
Usually offered: Spring
Grading: Regular Grades

This course provides an overview and applications of health care marketing theories and methods for health care and public health organizations.

Units: 3
Usually offered: Fall, Spring

In this course, you will learn about one of the most important components of the marketing mix – product management.  The course will cover product (services) strategy for achieving financial growth; evaluating opportunities; generating ideas; launching new offerings; managing the product (services) portfolio.

Topics will include career opportunities in this area, the steps companies take in new product development (NPD), the synthesis of this component with pricing, promotions and placement and the best practices in innovation for different product categories. Like the new product development process itself, this course will provide you with opportunities to showcase your creative talents in conjunction with your logical and analytical skills. The content will be covered through readings, lecture, and discussion. In addition, you will work in teams to carry out the steps of this process in a term-long project. 

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

Branding is an elective course that addresses the dynamic factors that affect brand asset management. The course explores the major issues that arise in building and managing strong brands. Brand strategy decisions are discussed, and students will learn how to strategically analyze and make brand strategy recommendations.

Units: 3
Usually offered: Fall, Spring

Senior Capstone* An integrative, capstone course focusing on comprehensive marketing problems; development, control and auditing of marketing organizations and operations. This course is best taken in the final semester before graduation. Writing Emphasis Course. 

Units: 3
Usually offered: Fall and Spring
Grading: Regular Grades

Concepts and techniques of research for marketing decisions with a focus on new ventures and new product development.

Units: 3
Usually offered: Fall 
Grading: Regular Grades

The Collegiate Chapters Council of the American Marketing Association (AMA) runs an annual International Collegiate Case Competition. The Case Competition is open to undergraduate students that are in good standing with The University of Arizona. The AMA Collegiate Case Competition is a yearlong event that brings together top students to work on a marketing challenge submitted by a sponsoring organization. The Case sponsor provides a detailed marketing problem for which it is looking to gain the perspective of AMA’s best students, who will compete by developing a marketing strategy in a nationally recognized competition.

Units: 2
Usually offered: Fall and Spring
Grading: Regular Grades

A year-long honors thesis course for marketing majors.

Only three units can be used for MKTG elective credit.

Units: 3
Usually offered: Fall, Spring