This sample plan is based on 15-16 credits per semester, but you’ll also have to plan for your second language requirement and at least one class focused on gender, race, ethnicity or non-Western area studies. For a full list of official degree requirements, check out the University General Catalog. We also strongly recommend meeting with your academic advisor to create a plan specifically for you.

First Year

Sophomore Year

In order to take the following upper-division courses, students must be admitted to the major through a competitive and selective Professional Admission process.  

Professional Phase

Professional Phase

Students can meet the Second Language requirement by demonstrating second semester proficiency through examination or taking any of a variety of second semester language courses. Additionally, one course in the student's degree program must focus on Gender, Race, Ethnicity, Non-Western Area Studies. Some General Education classes are designed to fulfill this requirement. Each student needs to meet a minimum of 120 total credits. Students are strongly encouraged to take BNAD 100 and BNAD 200 to develop their professional knowledge and competencies required for success in the upper division. Please consult with your Advisement Report and your academic advisor.

* Eller Foundation Courses: Required to apply for Professional Admission into the Professional Program. Professional Admission is required in order to take all 300 & 400-level Professional Core and Major Courses.

** Business Emphasis Area: Students are required to take one Ethics course. This course must be completed prior to graduation; it does not need to be completed before applying for Professional Admission.

The proliferation of the internet, mobile, and other digital technologies has changed the nature of the marketplace and offered new opportunities for both consumers and marketers. This course will discuss how digital technologies have changed the marketplace and help students acquire the theoretical understanding and practical tools needed to build an effective digital marketing strategy. Specifically, the course will help students understand how the digital environment has changed consumer behavior, what features to include in a customer-friendly website, how to leverage search marketing and social media to attract customers, and how to assess the effectiveness of different digital marketing tactics. In order to develop these skills, students will be required to (a) complete assigned readings, (b) analyze case studies, (c) actively contribute to class discussions, (d) complete a final examination, and (e) develop and implement an actual digital marketing strategy as part of a group project.

Units: 3
Usually offered: Fall, Spring

The management and development of effective advertising communications; needs and market identification, message creation, media selection, and measurement of results.

Units: 3
Usually offered: Fall, Spring

Great products and services are supported by attractive advertising and distribution create value for the customer while effective pricing captures value for the company. Although pricing cannot fully compensate for poor product development, promotion and distribution, ineffective pricing can surely prevent those efforts from resulting in financial success. Many companies create great value for their customers yet fail to capture that value in their earnings due to lack of integration between their value creation activities and their pricing decisions. Experts say that for marketing strategists, pricing is the moment of truth. The purpose of this course is to equip you with the required expertise, this course covers theories, conceptual frameworks and analytical tools used to make effective pricing decisions. Pricing strategy of a company is constrained by its choice of "marketing channels and distribution systems" to deliver value. This course also examines key issues in designing and managing marketing channels to minimize channel conflict and maximize value capture.

Units: 3
Usually offered: Fall, Spring

Persuasion, negotiation, and customer relationship management in interpersonal marketing communications; application of selling skills in business settings

Units: 3
Usually offered: Fall, Spring

Retail marketing addresses the marketing, management and competitive strategy issues that confront retail enterprises. Particular attention is given to the determinants of the profitability of high performance retailers. Major attention is given to strategic planning, competitive analysis, market selection and retail location, merchandise budgeting and control, and store layout and design. Finally, this course will help you develop your competences in integrative marketing thinking, global/cultural awareness, and information literacy and consequently help develop skills that can be used to enhance these competences.

Units: 3
Usually offered: Fall, Spring

Advances in technology and internet have generated considerable interest to build huge customer databases that can be used to develop and implement customer relationship management (CRM) programs. CRM came into vogue in the nineties. Since then it has become a "hot topic" and is rapidly evolving. Firms have invested considerable financial resources in setting up CRM programs. Implementing a CRM marketing program entails creating a customer database, extracting meaningful information from the database using analytical techniques (commonly referred to as data mining), developing strategies and implementing them.  This course starts with a brief description of a CRM template and spends most of the time teaching Data Analytics using SPSS.

Units: 3
Usually offered: Fall, Spring

The management of all promotion mix elements in providing integrated marketing communications to markets; topics include advertising, public relations, sales promotions and new media.

Units: 3
Usually offered: Fall, Spring

Branding is an elective course that addresses the dynamic factors that affect brand asset management. The course explores the major issues that arise in building and managing strong brands. Brand strategy decisions are discussed, and students will learn how to strategically analyze and make brand strategy recommendations.

Units: 3
Usually offered: Fall, Spring

The sales function and its relationship to the total marketing program; sales strategies and objectives; development and administration of sales organizations; control and evaluation of sales operations.

Units: 3
Usually offered: Fall, Spring

Marketing operations for foreign environments; cultural, political and economic factors affecting the international marketer.

Units: 3
Usually offered: Fall, Spring

This course provides an overview and applications of health care marketing theories and methods for health care and public health organizations.

Units: 3
Usually offered: Spring

Product (services) strategy for achieving financial growth; evaluating opportunities; generating ideas; launching new offerings; managing the product (services) portfolio.

Units: 3
Usually offered: Fall, Spring

A year-long honors thesis course for marketing majors.

Only three units can be used for MKTG elective credit.

Units: 3
Usually offered: Fall, Spring