Undergraduate Marketing Major

 

Marketing shapes cultures. And Eller students shape marketing. 

Step into the intersection of business and consumer trends.

Marketing at Eller lets you explore the realms of marketing research, buyer behavior, pricing strategies, advertising and product development. Through in-depth coursework, collaboration and hands-on learning, you’ll be ready to excel in an exciting career in marketing and sales.  


Marketing Major Overview

Marketing is a set of interacting business activities designed to plan, price, promote and distribute goods and services. The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."

Students in marketing explore buyer behavior, marketing research, market segmentation, the development of products and services, pricing strategies, distribution systems, advertising and promotion and the creation of strategies to meet consumer needs and organizational goals.

Marketing Advising

Every Eller student has an assigned advisor to help with the academic and career questions that come up as you study here. Get to know the Marketing advisor. 

Meet Julio Peña, the Marketing Advisor

Department of Marketing

The Eller Marketing Department is shaping tomorrow’s business, one thought leader at a time. Get to know our exceptional faculty, innovative research and exciting coursework on our department page.

Explore the Marketing Department


Marketing Sample Coursework Plan

How your Eller Marketing experience can play out:

This sample plan is based on 15-16 credits per semester, but you’ll also have to plan for your second language requirement and at least one class focused on gender, race, ethnicity or non-Western area studies. For a full list of official degree requirements, check out the University General Catalog. We also strongly recommend meeting with your academic advisor to create a plan specifically for you.

Freshman Year

1st Semester
Course

Units

ENGL 101* First Year Composition  
MIS 111* Computers and Internetworked Society 
MIS 112* Computers and Internetworked Society Lab  
MATH 112 College Algebra Concepts and Applications  
Tier I General Education and/or Second Language  
    
Attend Eller Career Expo and UA Fall Career Days

3
3
1
3
3-7

Total

13-17    

2nd Semester
Course

Units

ENGL 102* First Year Composition  
MATH 116* Calculus Concepts for Business Majors
Tier I General Education  
Tier I General Education and/or Second Language 
BNAD 100 Language and Context of Business  
   
Attend Career Showcase and UA Spring Career Days 

3
3
3
3-7
1

Total

13-17

Summer

Use summer to catch up on math if behind in sequencing based on placement results prior to freshman year.

Sophomore Year

1st Semester
Course

Units

BNAD 276* Statistical Inference in Management 
ACCT 200* Introduction to Financial Accounting  
ECON 200* Basic Economic Issues  
Tier I General Education  
Tier I General Education
BNAD 200 Career Management in Business  
    
Attend Eller Career Expo and UA Fall Career Days

3
3
3
3
3
1

Total

16

2nd Semester
Course

Units

ACCT 210* Introduction to Managerial Accounting  
BNAD 277* Analytical Methods for Business 
BCOM 214* Fundamentals of Business Communication  
Tier I General Education  
Tier II General Education or Ethics**  
   
Attend Career Showcase and apply for Professional Admissions in February, and attend UA Spring Career Days

3
4
3
3
3

Total

16

Summer
We highly recommend that students participate in a study abroad and career-related experience.

In order to take the following upper-division courses, students must be admitted to the major through a competitive and selective Professional Admission process.  

Junior Year

1st Semester
Course

Units

MGMT 310A Organization Behavior and Management  
MKTG 361 Introduction to Marketing  
BCOM 314R† Business Communication  
FIN 311 Introduction to Finance 
MKTG 376 Marketing Analytics
 

Attend Eller Career Expo and UA Fall Career Days

3
3
3
3
3

Total

15

2nd Semester
Course

Units

MIS 304 Using and Managing Information Systems 
MIS 373 Basic Operations Management 
ECON 300 Microeconomic Analysis for Business Decisions 
MKTG 440 Marketing Research 
MKTG Major Elective Course
   
Attend Career Showcase and UA Spring Career Days

3
3
3
3
3
 

Total

15

Summer
Use summer to gain career-related experience through internships, study abroad, or volunteering.

Senior Year

1st Semester
Course

Units

MGMT 402 Integrating Business Fundamentals with Ethics and Law in Management                                                      
ECON 330 Macroeconomic Institutions and Policy 
ENTR 485 Innovating: Creating the Future 
MKTG 450 Buyer Behavior 
MKTG Major Elective Course 

  
Attend Eller Career Expo and UA Fall Career Days

3
3
3
3
3
 
Total

15

2nd Semester
Course

Units

MKTG 471 Marketing Policies and Operations 
MKTG Major Elective Course 
Tier II General Education
Tier II General Education
Minor, Electives, or remaining General Education requirements

Attend Career Showcase and UA Spring Career Days, and Graduation in May

3
3
3
3
3

Total

15

Summer
Enjoy your summer and continue the job search if necessary!

Students can meet the Second Language requirement by demonstrating second semester proficiency through examination or taking any of a variety of second semester language courses. Additionally, one course in the student's degree program must focus on Gender, Race, Ethnicity, Non-Western Area Studies. Some General Education classes are designed to fulfill this requirement. Each student needs to meet a minimum of 120 total credits. Students are strongly encouraged to take BNAD 100 and BNAD 200 to develop their professional knowledge and competencies required for success in the upper division. Please consult with your Advisement Report and your academic advisor.

* Eller Foundation Courses: Required to apply for Professional Admission into the Professional Program. Professional Admission is required in order to take all 300 & 400-level Professional Core and Major Courses.

** Business Emphasis Area: Students are required to take one Ethics course. This course must be completed prior to graduation; it does not need to be completed before applying for Professional Admission.

† Students must pass the BCOM 214 or BCOM 314R writing assessment for graduation, otherwise BCOM 315 (2 units) must be completed in addition to the above coursework.

This sample plan is based on 15-16 credits per semester, but you’ll also have to plan for your second language requirement and at least one class focused on gender, race, ethnicity or non-Western area studies. For a full list of official degree requirements, check out the University General Catalog. We also strongly recommend meeting with your academic advisor to create a plan specifically for you.

Freshman Year

1st Semester
Course

Units

ENGL 101* First Year Composition  
MIS 111* Computers and Internetworked Society 
MIS 112* Computers and Internetworked Society Lab  
MATH 112 College Algebra Concepts and Applications  
Tier I General Education and/or Second Language  
    
Attend Eller Career Expo and UA Fall Career Days

3
3
1
3
3-7

Total

13-17    

2nd Semester
Course

Units

ENGL 102* First Year Composition  
MATH 116* Calculus Concepts for Business Majors
Tier I General Education  
Tier I General Education and/or Second Language 
BNAD 100 Language and Context of Business  
   
Attend Career Showcase and UA Spring Career Days 

3
3
3
3-7
1

Total

13-17

Summer

Use summer to catch up on math if behind in sequencing based on placement results prior to freshman year.

Sophomore Year

1st Semester
Course

Units

BNAD 276* Statistical Inference in Management 
ACCT 200* Introduction to Financial Accounting  
ECON 200* Basic Economic Issues  
Tier I General Education  
Tier I General Education
BNAD 200 Career Management in Business  
    
Attend Eller Career Expo and UA Fall Career Days

3
3
3
3
3
1

Total

16

2nd Semester
Course

Units

ACCT 210* Introduction to Managerial Accounting  
BNAD 277* Analytical Methods for Business 
BCOM 214* Fundamentals of Business Communication  
Tier I General Education  
Tier II General Education or Ethics**  
   
Attend Career Showcase and apply for Professional Admissions in February, and attend UA Spring Career Days

3
4
3
3
3

Total

16

Summer
We highly recommend that students participate in a study abroad and career-related experience.

In order to take the following upper-division courses, students must be admitted to the major through a competitive and selective Professional Admission process.  

Junior Year

1st Semester
Course

Units

MGMT 310A Organization Behavior and Management  
MKTG 361 Introduction to Marketing  
BCOM 314R† Business Communication  
FIN 311 Introduction to Finance 
MKTG 376 Marketing Analytics
 

Attend Eller Career Expo and UA Fall Career Days

3
3
3
3
3

Total

15

2nd Semester
Course

Units

MIS 304 Using and Managing Information Systems 
MIS 373 Basic Operations Management 
ECON 300 Microeconomic Analysis for Business Decisions 
MKTG 440 Marketing Research 
MKTG 450 Buyer Behavior
   
Attend Career Showcase and UA Spring Career Days

3
3
3
3
3
 

Total

15

Summer
Use summer to gain career-related experience through internships, study abroad, or volunteering.

Senior Year

1st Semester
Course

Units

MGMT 402 Integrating Business Fundamentals with Ethics and Law in Management                                                      
ECON 330 Macroeconomic Institutions and Policy 
ENTR 485 Innovating: Creating the Future 
MKTG Major Elective Course  
MKTG Major Elective Course 

  
Attend Eller Career Expo and UA Fall Career Days

3
3
3
3
3
 
Total

15

2nd Semester
Course

Units

MKTG 471 Marketing Policies and Operations 
MKTG Major Elective Course 
Tier II General Education
Tier II General Education
Minor, Electives, or remaining General Education requirements

Attend Career Showcase and UA Spring Career Days, and Graduation in May

3
3
3
3
3

Total

15

Summer
Enjoy your summer and continue the job search if necessary!

Students can meet the Second Language requirement by demonstrating second semester proficiency through examination or taking any of a variety of second semester language courses. Additionally, one course in the student's degree program must focus on Gender, Race, Ethnicity, Non-Western Area Studies. Some General Education classes are designed to fulfill this requirement. Each student needs to meet a minimum of 120 total credits. Students are strongly encouraged to take BNAD 100 and BNAD 200 to develop their professional knowledge and competencies required for success in the upper division. Please consult with your Advisement Report and your academic advisor.

* Eller Foundation Courses: Required to apply for Professional Admission into the Professional Program. Professional Admission is required in order to take all 300 & 400-level Professional Core and Major Courses.

** Business Emphasis Area: Students are required to take one Ethics course. This course must be completed prior to graduation; it does not need to be completed before applying for Professional Admission.

† Students must pass the BCOM 214 or BCOM 314R writing assessment for graduation, otherwise BCOM 315 (2 units) must be completed in addition to the above coursework.


Marketing Cohort Schedules

View Marketing major cohort schedules by semester:

 

Marketing A Cohort

A COHORT

Monday

Tuesday

Wednesday

Thursday

8-9:15

MKTG 376

BCOM 314R*

MKTG 376

BCOM 314R*

9:30-10:45

 

BCOM 314R*

 

BCOM 314R*

11-12:15

MGMT 310A

FIN 311

MGMT 310A

FIN 311

12:30-1:45

MKTG 361

 

MKTG 361

 

Marketing B Cohort

B COHORT

Monday

Tuesday

Wednesday

Thursday

11-12:15

 

FIN 311

 

FIN 311

12:30-1:45

MKTG 376

 

MKTG 376

 

2-3:15

MGMT 310A

BCOM 314R*

MGMT 310A

BCOM 314R*

3:30-4:45

MKTG 361

BCOM 314R*

MKTG 361

BCOM 314R*

 

Marketing A Cohort

A COHORT

Monday

Tuesday

Wednesday

Thursday

8:00 - 9:15  MKTG 440*

MIS 373

MKTG 440*

MIS 373

9:30 - 10:45  

MIS 304

 

MIS 304

11:00 - 12:15

 

ECON 300

 

ECON 300

Marketing B Cohort

B COHORT

Monday

Tuesday

Wednesday

Thursday

11:00 - 12:15  

ECON 300

 

ECON 300

2:00 - 3:15

MKTG 440

MIS 373

MKTG 440

MIS 373

3:30 - 4:45  

MIS 304

 

MIS 304

*MKTG 440 also offered M/W 11-12:15pm 

Marketing A Cohort

A COHORT

Monday

Tuesday

Wednesday

Thursday

11-12:15  

MKTG 450

 

MKTG 450 

2-3:15  

ECON 330

 

ECON 330

6:30-7:45

 

MGMT 402

 

MGMT 402 

Marketing B Cohort

B COHORT

Monday

Tuesday

Wednesday

Thursday

12:30-1:45   MKTG 450   MKTG 450
2-3:15   ECON 330   ECON 330

6:30-7:45

 

MGMT 402

 

MGMT 402 

 

Marketing A Cohort

A COHORT

Monday

Tuesday

Wednesday

Thursday

12:30-1:45

MKTG 471

 

MKTG 471

 

Marketing B Cohort

B COHORT

Monday

Tuesday

Wednesday

Thursday

12:30-1:45

MKTG 471

 

MKTG 471

 

Marketing Elective Course Options

This course provides a project based, integrative course that brings together all aspects of business. Students are challenged to integrate accounting, marketing, finance, operations and management skills into one project. Classroom activities focus on consulting skills and help students develop a framework for analyzing current business processes with a problem solving aim. Each student consulting team will work with a local small business owner.  Professional guidance and mentoring for each team will be provided by local business professionals and Eller alumni, in addition to Eller faculty and staff.

Units: 3
Usually offered: Fall, Spring

The proliferation of the internet, mobile, and other digital technologies has changed the nature of the marketplace and offered new opportunities for both consumers and marketers. This course will discuss how digital technologies have changed the marketplace and help students acquire the theoretical understanding and practical tools needed to build an effective digital marketing strategy. Specifically, the course will help students understand how the digital environment has changed consumer behavior, what features to include in a customer-friendly website, how to leverage search marketing and social media to attract customers, and how to assess the effectiveness of different digital marketing tactics. In order to develop these skills, students will be required to (a) complete assigned readings, (b) analyze case studies, (c) actively contribute to class discussions, (d) complete a final examination, and (e) develop and implement an actual digital marketing strategy as part of a group project.

Units: 3
Usually offered: Fall, Spring

The management and development of effective advertising communications; needs and market identification, message creation, media selection, and measurement of results.

Units: 3
Usually offered: Fall, Spring

Great products and services are supported by attractive advertising and distribution create value for the customer while effective pricing captures value for the company. Although pricing cannot fully compensate for poor product development, promotion and distribution, ineffective pricing can surely prevent those efforts from resulting in financial success. Many companies create great value for their customers yet fail to capture that value in their earnings due to lack of integration between their value creation activities and their pricing decisions. Experts say that for marketing strategists, pricing is the moment of truth. The purpose of this course is to equip you with the required expertise, this course covers theories, conceptual frameworks and analytical tools used to make effective pricing decisions. Pricing strategy of a company is constrained by its choice of "marketing channels and distribution systems" to deliver value. This course also examines key issues in designing and managing marketing channels to minimize channel conflict and maximize value capture.

Units: 3
Usually offered: Fall, Spring

Persuasion, negotiation, and customer relationship management in interpersonal marketing communications; application of selling skills in business settings

Units: 3
Usually offered: Fall, Spring

The management of all promotion mix elements in providing integrated marketing communications to markets; topics include advertising, public relations, sales promotions and new media.

Units: 3
Usually offered: Fall, Spring

The sales function and its relationship to the total marketing program; sales strategies and objectives; development and administration of sales organizations; control and evaluation of sales operations.

Units: 3
Usually offered: Fall, Spring

Marketing operations for foreign environments; cultural, political and economic factors affecting the international marketer.

Units: 3
Usually offered: Fall, Spring

This course provides an overview and applications of health care marketing theories and methods for health care and public health organizations.

Units: 3
Usually offered: Fall, Spring

Product (services) strategy for achieving financial growth; evaluating opportunities; generating ideas; launching new offerings; managing the product (services) portfolio.

Units: 3
Usually offered: Fall, Spring

Branding is an elective course that addresses the dynamic factors that affect brand asset management. The course explores the major issues that arise in building and managing strong brands. Brand strategy decisions are discussed, and students will learn how to strategically analyze and make brand strategy recommendations.

Units: 3
Usually offered: Fall, Spring

A year-long honors thesis course for marketing majors.

Only three units can be used for MKTG elective credit.

Units: 3
Usually offered: Fall, Spring

View All Undergraduate Marketing Courses


Marketing Major Career Resources

Marketing Careers

Your Marketing degree translates to in-demand careers in marketing research, public relations, advertising, customer service, product management, brand management, sales and even social media.

View Marketing Career Possibilities

Meet the Marketing and Sales Career Coach

Eller students have a world of options in front of them—which is why a dedicated career coach is so valuable. Get professional coaching on internship and job opportunities awaiting you.

Meet Javier Smith, the Marketing Career Coach

Meet Nancy Roberts, the Sales Career Coach