What Can I Do With a Marketing Major?


Marketing is a set of interacting business activities designed to plan, price, promote and distribute goods and services.

The American Marketing Association defines marketing as "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives." Students in marketing explore buyer behavior; marketing research; market segmentation; the development of products and services; pricing strategies; distribution systems; advertising and promotion; and the creation of strategies to meet consumer needs and organizational goals.

For more information, view Department of Marketing website.

Degree Requirements

Includes foundation courses required for Professional Admission*, general education requirements, professional core courses, free electives and a set of specific marketing courses.

Sample marketing courses:

  • Marketing Research
  • Buyer Behavior
  • Advertising and Promotion
  • Services Marketing
  • Management of Sales Operations
  • Management of Distribution Systems
  • International Marketing
  • Product Management
  • Retail Management
  • Marketing Policies and Operations

* Students must achieve Professional Admission (a competitive and selective application process) to move from the pre-professional phase to the professional phase. 
** Check the Degree/Academic Progress Report (APRR's) for your specific academic program requirements per the catalog.

Other Preparation

To develop skills and gain work experience, these activities are recommended:

Work Experience and Internships
Part-time and summer jobs and internships can provide valuable work experience and training that employers and graduate schools will value. Academic credit is not required to receive an internship nor do internship credits count toward major electives.

Clubs and Organizations 
The college has a wide variety of professional fraternities, honoraries and student clubs. Student organizations offer: career information; networking opportunities with alumni and corporate representatives; social activities with fellow marketing students and leadership and skill building opportunities.

Student organizations for Marketing majors include:

Visit the Eller Undergraduate Student Organizations website for more information.

Career Opportunities

Career choices in marketing are many and varied, since virtually every type of enterprise or organization interacts with customers or constituents. Both businesses and nonprofit organizations employ marketing graduates

Example of activities to be employed in:

Employers include all types of businesses and nonprofit organizations.
Examples include:

  • Product (goods and services) and brand management
  • Marketing research
  • Public relations
  • Social Media
  • Retail management or buying
  • Event Planning
  • Merchandising
  • Advertising and promotion
  • Sales and sales management
  • International marketing
  • Distribution and logistics
  • Customer service
  • Advertising/public relations firms
  • Consulting firms
  • Market research firms
  • Consumer product manufacturers
  • Health-care organizations
  • Equipment manufacturers
  • Pharmaceutical/chemical companies
  • Retailers and wholesalers
  • Financial services—banks, investments, insurance
  • Travel/transportation services
  • Exporters and importers
  • Colleges and universities
  • Media and publications

Marketing Careers Overview


Starting Salaries vary by size and type of employer, location and experience. In addition, marketing positions often include bonuses and commissions.

  • Eller Marketing graduate average offer: $48,692 (Eller Graduate Survey, 2016).
  • National Marketing graduate average salary offer: $43,678 (NACE Salary Survey/2015)

Certification and Licenses

Financial managers may broaden their skills and exhibit competency in certain fields by attaining professional certification, such as:

  • Chartered Financial Analyst (Association for Investment Management and Research)
  • Credit Business Associate, Credit Business Fellow, Certified Credit Executive (National Association of Credit Management)
  • Certified Cash Manager (Treasury Management Association)
  • Certified Financial Planner (CFP)
  • Certified Financial Manager (CFM)
  • Chartered Financial Consultant

The Series 7 is the NASD/NYSE exam required by most broker-dealers for their registered representatives.


Starting salaries vary by size and type of employer, location, course work, and experience.

  • UA graduate average offer $57,511 (UA Career Services, Spring 2016).
  • National average salary offer: $56,846 (NACE Salary Survey, Spring 2016)

Recruitment Opportunities

Marketing graduates obtain jobs through various avenues, leading to placements with a wide range of firms and organizations.

Recruitment opportunities include the annual Fall Eller Career Expo, and the spring Career Showcase coordinated by Eller College Student Council and Delta Sigma Pi.

A sample of employers that hired Eller College Marketing majors in the 2015-2016 school year:

adidas group
Atlanta Falcons
AXA Advisors
Cardinal Health
CEB Global
Cintas Corporation
Cox Media
E&J Gallo Winery
Epic Systems
Fusion Partners
General Mills
Half Moon Bay Golf Links
Healthy Lifestyle Brands
IMCA Capital
Insight Global
InVision App 
Kendra Scott Design

Learfield Sports
Levi Strauss 
Nguyen & Tacbet Law
PLS Logistics
Small Giants
Stanley Black & Decker
The Richards Group
Thrive Events
Whirlpool Corporation
WHYFOR Designs

Eller and UA Resources

Major Advisor
Julio Peña 

Career Coach
Javier Smith

Department of Marketing
Eller College of Management 
McClelland Hall 320 

Undergraduate Programs
Eller College of Management 
McClelland Hall 204

UA Career Services
Student Union, Suite 411