department of marketing
Behavioral lab
The Behavioral Lab at the Eller Department of Marketing collects empirical data to understand consumers' behavior and psyche. Utilizing advanced methods such as psychometric surveys and behavioral experiments, the lab provides valuable insights into consumer decision-making, to inform marketing strategies and develop psychological theories of consumer behavior.
Located on the ground floor of McClelland Hall, Eller College of Management.
People
Consumer Behavior Faculty
Anastasiya Pocheptsova Ghosh, Associate Professor of Marketing
Jesper Nielsen, Associate Professor of Marketing
Martin Reimann, Associate Professor of Marketing
Jennifer Savary, Associate Professor of Marketing
Caleb Warren, Associate Professor of Marketing
Recent Publications by our Researchers
FAQs for Study Participants
Go to the SONA website to request an Account.
You will be asked a few pre-screening questions for the studies you will complete in the lab. Once complete, you will land on the dashboard where you can sign up for future lab sessions.
Go to the SONA website and log in. You will see whether you have lab credits on your home page.
If you are unable to make it to the lab within 2 hours of the time slot that you signed up for, you can cancel your time slot through SONA or by contacting the lab manager (mktg.labmanager@gmail.com).
If you choose not to complete the primary option to receive your credits, you can instead satisfy your research participation requirement using the alternative option. The alternative option requires you to complete two alternative tasks that combine to replace the primary option two study participation requirement. Please review your syllabus for detailed instructions.
Each lab session is made available approximately 1 week before it begins. However, lab session slots fill up really quickly after being posted. It is important that you sign up for a lab session as soon as they open to be able to participate in the first and second half of the semester.
If you have an unexcused absence for any of the lab sessions (marked unexcused in the system), you have 48 hours to email a dean’s excuse or doctor's note to avoid a no-show on your account. Unless you have a dean’s excuse or medical note, missing a session without canceling in advance will be counted as an unexcused no-show.
You are required to attend one lab session in the first half of the semester (lab session A or B) and another in the second half of the semester (C or D) to ensure equal participation throughout the semester. You cannot sign up for two lab sessions both at the beginning or end of the semester.
Please email the lab manager email: mktg.labmanager@gmail.com
The lab is located on the first floor of McClelland Hall in room 111. The doors will be unlocked by the lab team, so feel free to wait outside for further instructions to be checked in.