Marketing Faculty
Edward Ackerley
Faculty, Career Track, Eller College Department of Marketing
Areas of Expertise
Advertising
Creativity
Leadership
Anil Agarwal
Adjunct Instructor in International Business
Areas of Expertise
Global Brand Management
Global Marketing
International business
Merrie Brucks
Professor Emerita, Marketing
Areas of Expertise
Buyer knowledge and expertise
Children's responses to advertising
Marketing communications
Psychology of consumer decision making
Margaret Ebeling
Lecturer in Marketing
Anastasiya Pocheptsova Ghosh
Associate Dean, Partnerships
Associate Professor of Marketing
Susan and Philip Hagenah Endowed Faculty Fellowship
Areas of Expertise
Field experiments and behavioral interventions
Financial industry and fintech
Judgment and decision making
Online retail
Bikram Ghosh
Associate Professor of Marketing
Eller Fellow
Areas of Expertise
Effect of user-generated review of products on firm competition and strategy
Social movements
Mrinal Ghosh
Gary M. Munsinger Endowed Chair in Entrepreneurship & Innovation
Areas of Expertise
Business models in technological markets and entrepreneurial ventures
Designing win-win cooperative relationships in marketing channels and business markets
Healthcare marketing
Pricing strategies in technology and business markets
Salesforce design and compensation
Xinying Hao
Assistant Professor of Marketing
Areas of Expertise
Artificial empathy
Bayesian statistics
Digital marketing
Marketing analytics
Mobile targeting
Yong Liu
Director, HSLopez School of Business Analytics
Professor of Marketing
HSLopez Endowed Chair
Areas of Expertise
Competitive strategies for business and nonprofits
Firm strategies during product-harm crisis
Innovation and business models
Marketing strategies for media and cultural products, especially movie marketing
Social interactions and new media
Jesper Nielsen
Marketing Department Head
Director, Rising Stars in Marketing
Areas of Expertise
Attention
Emotion
Psychology
Martin Reimann
Associate Professor, Marketing, and McClelland Fellow
Director, Arizona Think Tank for Behavioral Decision Making
External Faculty Affiliate, Stanford Institute for Research in the Social Sciences
Areas of Expertise
Brands and branding
Consumer experiences
Consumer neuroscience
Consumer psychology
Emotional-motivational states predicting consumer behavior
Product design and aesthetics
Social relations with humans, products, pets, and AI
Tirthankar Roy
Senior Lecturer of Marketing
Director of Master's Program in Marketing
Areas of Expertise
Marketing strategy
Pricing
International marketing
Jennifer Savary
Associate Professor of Marketing
Terry J. and Tina Lundgren Endowed Chair for Marketing and Retail
Co-director of the Lundgren Retail Collaborative
Areas of Expertise
Consumer psychology
Identity and Self-signaling
Judgment and Decision-making
Motivation and goals
Sangeetha Venkataramani
Assistant Marketing Department Head
Lecturer in Marketing
Areas of Expertise
Healthcare marketing
Marketing analytics
Marketing research
Melanie Wallendorf
Professor Emerita
Areas of Expertise
Ethnic, gender, racial and class differences in consumption and its meanings
Political ideology and consumption
Socio-cultural shaping of consumers' use of space
Sociological aspects of consumer behavior
The development of taste cultures
Caleb Warren
Susan and Philip Hagenah Associate Professor in Marketing
Areas of Expertise
Emotions
Goal pursuit
Symbolic value
Nooshin Warren
Associate Professor of Marketing
Eller Faculty Fellow
Areas of Expertise
Corporate activism and corporate political culture
Financial consequences of marketing actions and assets
Firm/stock market communication strategies
Purpose driven marketing
