Staff

faculty and Staff

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Yong Liu Headshot

Yong Liu

Vice Dean, Programs and Strategic Initiatives
Director, HSLopez School of Business Analytics
HSLopez Endowed Chair
Professor of Marketing

Areas of Expertise

Competitive strategies for business and nonprofits
Firm strategies during product-harm crisis
Innovation and business models
Marketing strategies for media and cultural products, especially movie marketing
Social interactions and new media