Students admitted into the program will be supported as a Graduate Assistant for five years of study.  

All doctoral students in the Marketing Department are funded through a Graduate Associateship/Teaching Associateship (GATA) that entails 20 hours per week for faculty members or through a university Fellowship. Students will earn a stipend for five years, during which they will teach as the lead instructor no more than twice in a Fall or Spring semester. The stipend benefits include a tuition waiver and health insurance. The few exceptions to this rule involve applicants who are paid by their governments, the military, or an external fellowship agency.