Matthew Farmer

Doctoral Student

McClelland Hall 320C

Areas of Expertise

  • Nostalgia
  • Narrative transportation
  • Emotions in marketing
  • Goal failure
  • Hedonic editing

Bio

I use innovative methods—including scale development, text analysis, and virtual reality—to study academic writing and overlooked research questions in consumer behavior, including the ways in which mental simulation and storytelling influence how we respond to academic writing, marketing campaigns, and goal failures.

Peer-Reviewed Publications 

  • *Warren, Nooshin, Matthew Farmer, Tianyu Gu, and Caleb Warren (2021), “Marketing Ideas: How to Write Research Articles that Readers Understand and Cite,” Journal of Marketing. (*Equal authorship).

Manuscripts Under Review

  • Farmer, Matthew, and Jennifer Savary, “If at First You Don’t Succeed: How Framing of a Prior Goal Failure Can Increase Goal Recommitment”; submitted for 1st round at Journal of Marketing Research.
  •  Farmer, Matthew, and Jesper H. Nielsen, “The Story of My Life: The Role of Reflective Immersion in Nostalgic Persuasion”; submitted for 1st round at Journal of Consumer Psychology.
  • Luri, Ignaci, Ashok Kaliyamurthy, and Matthew Farmer, “A world of pure imagination: Conceptualizing the appeal of heroic market innovators through future nostalgia”; submitted for 1st round at Marketing Theory.

Selected Research in Progress

  • Farmer, Matthew, and Caleb Warren, “The Nostalgia Scale”; working paper; targeted at Journal of Marketing.
  • Farmer, Matthew, and Jesper H. Nielsen, “Moved by Scary Stories: How Fear Drives Narrative Transportation”; work in progress; targeted at Journal of Consumer Psychology.
  • Stone, Jeff, Matthew Farmer, and Liang Huang, “Cognitive Dissonance Research in an Online Environment”; work in progress.

Conference Presentations

  • Farmer, Matthew and Caleb Warren, “Conceptualizing and Measuring Integral Nostalgia”, competitive paper presented at the Society for Consumer Psychology Conference, Huntington Beach, CA, March 2020.

  • Farmer, Matthew and Jennifer Savary, “If at First You Don’t Succeed: How Framing of an Initial Goal Failure Can Increase Goal Recommitment”, special session paper presented at the Society for Consumer Psychology Conference, Huntington Beach, CA, March 2020.

  • Farmer, Matthew and Jesper H. Nielsen, “Moved by Scary Stories: How Fear Drives Narrative Transportation,” special session paper presented at Association for Consumer Research Conference, Atlanta, GA, October 2019.

  • Farmer, Matthew and Caleb Warren, “Conceptualizing and Measuring Integral Nostalgia,” competitive paper accepted at the Association for Consumer Research Conference, Atlanta, GA, October 2019.

  • Farmer, Matthew and Caleb Warren, “Exploring Historical Nostalgia and its Relevance to Consumer Research,” working paper accepted at the Association for Consumer Research Conference, Dallas, TX, October 2018.

  • Farmer, Matthew and Jesper H. Nielsen, “Moved by Fear: Exploring Affect as a Driver of Narrative Transportation,” competitive paper presented at Association for Consumer Research Conference, San Diego, CA, October 2017.

  • Farmer, Matthew and Jennifer Savary, “When Failure Isn’t the End: How Temporal Framing of Goal Failures Can Affect Goal Reengagement,” working paper presented at the Association for Consumer Research Conference, San Diego, CA, October 2017.