Matthew Farmer

Doctoral Student

McClelland Hall 320C

Areas of Expertise

  • Nostalgia
  • Narrative transportation
  • Emotions in marketing
  • Goal failure
  • Hedonic editing

Bio

I use innovative methods—including eye-tracking, scale development, text analysis, and virtual reality—to experimentally study overlooked research questions in consumer behavior, including the ways in which mental simulation and storytelling influence how we respond to advertisements, new products, and goal failures.

Current Projects

  • Warren, Nooshin, Matthew Farmer, Tianyu Gu, and Caleb Warren (equal authorship), “Clear Writing Increases the Impact of Academic Research”; invited to revise and resubmit for 3rd round of review at the Journal of Marketing.

  • Farmer, Matthew, and Jennifer Savary, “If at First You Don’t Succeed: How Framing of a Prior Goal Failure Can Increase Goal Recommitment”; resubmitted for 2nd round of review at the Journal of Consumer Research.

  • Farmer, Matthew, and Caleb Warren, “Conceptualizing and Measuring Nostalgia”; manuscript in preparation; targeted at the Journal of Marketing

  • Farmer, Matthew, and Jesper H. Nielsen, “Mental Time Travel: How Nostalgia Persuades through Narrative Transportation”; manuscript in preparation; targeted at the Journal of Consumer Psychology.

  • Farmer, Matthew, and Jeff Stone, “Cognitive Dissonance Research in an Online Environment”; manuscript in preparation.

  • Farmer, Matthew, and Jesper H. Nielsen, “Moved by Scary Stories: How Fear Drives Narrative Transportation”; work in progress; targeted at the Journal of Consumer Psychology.

Conference Presentations

  • Farmer, Matthew and Caleb Warren, “Conceptualizing and Measuring Integral Nostalgia”, competitive paper presented at the Society for Consumer Psychology Conference, Huntington Beach, CA, March 2020.

  • Farmer, Matthew and Jennifer Savary, “If at First You Don’t Succeed: How Framing of an Initial Goal Failure Can Increase Goal Recommitment”, special session paper presented at the Society for Consumer Psychology Conference, Huntington Beach, CA, March 2020.

  • Farmer, Matthew and Jesper H. Nielsen, “Moved by Scary Stories: How Fear Drives Narrative Transportation,” special session paper presented at Association for Consumer Research Conference, Atlanta, GA, October 2019.

  • Farmer, Matthew and Caleb Warren, “Conceptualizing and Measuring Integral Nostalgia,” competitive paper accepted at the Association for Consumer Research Conference, Atlanta, GA, October 2019.

  • Farmer, Matthew and Caleb Warren, “Exploring Historical Nostalgia and its Relevance to Consumer Research,” working paper accepted at the Association for Consumer Research Conference, Dallas, TX, October 2018.

  • Farmer, Matthew and Jesper H. Nielsen, “Moved by Fear: Exploring Affect as a Driver of Narrative Transportation,” competitive paper presented at Association for Consumer Research Conference, San Diego, CA, October 2017.

  • Farmer, Matthew and Jennifer Savary, “When Failure Isn’t the End: How Temporal Framing of Goal Failures Can Affect Goal Reengagement,” working paper presented at the Association for Consumer Research Conference, San Diego, CA, October 2017.